Hisense Electronica Mexico, S.A. de C.V. is the Mexican subsidiary of the Chinese state-owned multinational electronics and appliance manufacturer, Hisense Group. The Mexican entity was established in 1997 and is headquartered in Playas de Rosarito, Baja California. It operates as a key manufacturing hub for the parent company in the Americas. Hisense Group, headquartered in Qingdao, China, employs over 80,000 people worldwide across numerous industrial parks and R&D centers. While specific revenue and employee counts for the Mexican subsidiary are not available, it represents a significant part of Hisense's North American strategy.
The company primarily manufactures consumer electronics and home appliances. Its main product is televisions, but its portfolio also includes refrigerators, washing machines, air conditioners, and mobile phones. In 2015, Hisense acquired the Rosarito manufacturing facility from Sharp for $23.7 million, along with the rights to use the Sharp brand name on televisions sold in North and South America. The Mexican plant serves as an export base for Hisense products to the United States, Canada, and Latin America.
As a large operating company, Hisense Electronica Mexico's patent litigation posture is that of a defendant. The company has been named as a defendant in one tracked patent case in the U.S. District Court for the Eastern District of Texas, a venue known for attracting patent litigation. This defensive posture is typical for a major manufacturer facing assertions from patent-holding entities.
The single tracked case is Phenix Longhorn, LLC v. AU Optronics Corporation et al., filed in October 2023. Hisense Electronica Mexico is one of several defendants in this suit, which is characteristic of litigation brought by non-practicing entities (NPEs) against multiple players in a specific technology sector. The case involves technology related to electronics manufacturing, which aligns with Hisense's core business operations.