Invalidity dossier
US 12026731
Method for personalized marketing and advertising of retail products
Current assignee: Alpha Modus Corp
Added 4/27/2026, 7:39:18 AM
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Patent summary
Title, assignee, inventors, filing/issue dates, abstract, and a plain-language overview of the claims.
A concise summary of US Patent 12,026,731 is as follows:
Title: Method for personalized marketing and advertising of retail products
Assignee: Alpha Modus Corp
Inventors: Michael Garel, Jim Wang
Filing Date: January 23, 2023
Issue Date: July 2, 2024
Abstract:
The patent describes a method for personalized marketing or advertising of products in retail stores. The method involves using information monitoring devices to gather data on shoppers' activities, including their interactions with products. This information is analyzed, and the shoppers are tracked using the monitoring devices. Based on this analysis, communications are sent to the shoppers at a retail location where they can purchase related products. These communications can include marketing and advertising information, coupons, promotions for related products, and various purchasing options.
Plain-Language Overview of Independent Claims:
This patent essentially outlines three core inventive concepts, which are described as independent claims. In simple terms, they are:
Independent Claim 1: A System for In-Store Customer Analysis
This claim describes a physical system set up within a location like a retail store. The system is designed to monitor and analyze the behavior of people. It consists of a server, one or more "information monitoring devices" (like cameras or sensors), and one or more databases. The server runs a variety of software modules, including at least one for figuring out demographics (like age and gender) and at least one for tracking people's movements. The core idea is that this system can gather information from the monitoring devices and use the software to analyze it.
Independent Claim 2: A Method for In-Store Customer Analysis
This claim focuses on the process or method of using the system described in the first claim. It involves using information monitoring devices to collect information about a person. These devices are connected to a server and/or a database. The server uses a collection of software modules, which must include a demographic analysis module and a tracking module. The final step of this method is to analyze the collected information using these software modules.
Independent Claim 3: A Non-Transitory Computer-Readable Storage Medium
This claim covers the software that makes the system work. It describes a physical storage medium (like a hard drive or flash memory) that contains computer-executable instructions. When a processor runs these instructions, it performs the method described in the second claim. This means it uses information from monitoring devices, which are connected to a server and/or database, and analyzes this information using a variety of software modules, including at least one for demographics and one for tracking.
A search of the CAFC (Court of Appeals for the Federal Circuit) 2026 dockets for cases involving US Patent 12,026,731 yielded no specific results. However, there are public records of litigation involving this patent in U.S. District Courts in 2025 and 2026. For instance, Alpha Modus, Corp. has filed patent infringement lawsuits against various companies, including a case against Circle K Stores Inc. filed on April 22, 2026, in the Eastern District of Texas.
Generated 5/1/2026, 11:03:22 PM