US 11301898

Summary of U.S. Patent 11,301,898

Title: Condition-based method of directing electronic profile-based advertisements for display in ad space in internet websites

Assignee: Almondnet Inc.

Inventor: Roy Shkedi

Filing Date: November 13, 2020

Issue Date: April 12, 2022

Abstract:
An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit.

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Plain-Language Overview of Independent Claims

This patent has three independent claims: 1, 6, and 11. They describe a method, a computer system for performing the method, and a tangible medium with instructions for the method, respectively.

Independent Claim 1: This claim outlines a method performed by a "first computer system" (let's call it the "Targeting System") for directing ads.

• When a user's device visits a "first website," the Targeting System sends a "tag" to a "second computer system" (let's call it the "Ad Network"). This tag does not contain any of the user's personal profile information.
• The tag allows the Ad Network to identify the user's device as one that the Targeting System has profile information for.
• The Targeting System records the user's browsing behavior on the first website into a profile.
• The Targeting System then sends a specific "condition" to the Ad Network. This condition dictates when the Ad Network is allowed to show an ad to that specific user.
• Later, when the user visits a "second website" that is part of the Ad Network, the Ad Network checks if the condition sent by the Targeting System is met.
• If the condition is met, the Ad Network redirects the user's device to the Targeting System, which then serves a targeted advertisement based on the profile information it collected earlier.

Independent Claim 6: This claim describes the "first computer system" (the Targeting System) itself. It is structured and programmed to automatically perform all the steps mentioned in Claim 1. This includes sending the privacy-preserving tag, recording the user's profile, sending the delivery condition, and ultimately serving the targeted ad when the condition is met and the user is redirected.

Independent Claim 11: This claim covers a non-transitory, tangible medium (such as a hard drive or server memory) that stores computer-readable instructions. When these instructions are executed by the "first computer system," they cause the system to perform the entire advertising method as detailed in Claim 1.

Disclaimer: My analysis is based on the full patent text provided. A live search of the USPTO database and CAFC dockets for US Patent 11,301,898 did not yield direct results or information regarding litigation.