US 7822639

A concise summary of US Patent 7,822,639 is as follows:

Title: Added-revenue off-site targeted internet advertising

Assignee: Almondnet Inc.

Inventor: Roy Shkedi

Filing Date: November 24, 2004

Issue Date: October 26, 2010

Abstract:
A super-saturation method for information-media substantially relates to a three-body cooperation to direct information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media body substantially offering out of context information placement using a second cooperating media body. A facilitator body preferably guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media body presents an out of context information placement. For example, an exclusive members-only Internet site “AAA” is oversubscribed with potential paying advertising content at $100 CPM. This exclusive site then offers unfulfilled advertisers an option to present their advertisements to certified “AAA” viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates a certified AAA viewer at an Internet site “BBB” that normally charges $30 CPM. A facilitated contract(s) between AAA, BBB, and the facilitator divides a new revenue stream of $20 CPM between them—and each of the three bodies benefit.

Plain-Language Overview of Independent Claims:

Claim 1: This claim outlines a method for delivering targeted advertisements to internet users even when they are not on the original advertiser's website. The system involves three main parties: a "first broadcaster" (the original website a user visits), an "agency" (a facilitator), and a "second broadcaster" (another website the user later visits). The first website "tags" its visitors, for example, by using a cookie. When the tagged user visits the second website, the second site recognizes the tag and displays an advertisement from the first website's advertiser. This process is managed through the coordinating efforts of the agency.

Claim 21: This claim describes the contractual framework that underpins the method in Claim 1. It details a business structure involving three separate agreements:

1. A contract between the agency and an advertiser (content provider) to place their ads on other websites ("offsite").
2. A contract between the agency and the first website, where the first website agrees to tag its visitors in exchange for payment from the agency for each successful offsite ad placement.
3. A contract between the agency and the second website, where the second website agrees to display the targeted ads to tagged visitors in exchange for payment from the agency.

A search of the CAFC (Court of Appeals for the Federal Circuit) dockets for 2026 did not reveal any specific litigation or appeals concerning US Patent 7,822,639. However, the patent's public record does indicate a history of litigation in various district courts prior to this period.