US 11610226

A detailed analysis of U.S. Patent 11,610,226 reveals the following information:

Title: Condition-based method of directing electronic profile-based advertisements for display in ad space in video streams

Assignee: Almondnet Inc.

Inventor: Roy Shkedi

Filing Date: April 6, 2022

Issue Date: March 21, 2023

Abstract:
The patent describes an automatic system for selecting on which media properties to display an advertisement. The system responds to a user's profile, which is collected on a first media property. A behavioral-targeting (BT) company calculates the expected profit for an ad that is correlated with the user's profile. The system then arranges for the user to be tagged with a tag that can be read by the selected media property. The profit is calculated by subtracting the cost of the ad space on a media property from the expected revenue of an ad delivered based on the user's profile. If the calculated profit is positive, the BT company will arrange for the user to be tagged with a tag that can be read by the selected media property, through which the BT company expects to profit.

Plain-Language Overview of Independent Claims:

This patent includes three independent claims: 1, 13, and 25. Here is a plain-language summary of each:

Independent Claim 1: This claim outlines a method for a computer system (referred to as the "first computer system" and controlled by a "first entity") to direct targeted advertisements. The process is as follows:

1. The system records a user's online actions from their device into a behavioral profile.
2. It uses the user's personally identifiable information to identify a second device belonging to that same user.
3. The system then provides a separate computer system (the "second computer system," which controls ad space in video streams and is not controlled by the first entity) with "tag information." This tag informs the second system that the first entity has profile information about the user, but crucially, it does not transfer the actual behavioral profile data.
4. The first system also sends a specific condition that must be met for an ad to be shown.
5. Later, when the user is watching a video on their second device, if the second computer system determines that the specified condition is met, it will trigger the display of an advertisement that is based on the user's profile stored on the first computer system.

Independent Claim 13: This claim describes the computer system itself, which is programmed to carry out the method detailed in Claim 1. It specifies a "first computer system" that is set up to:

• Record a user's behavioral profile from their device.
• Identify a second device of the user via personal information.
• Cause a separate "second computer system" to receive "tag information" and a condition for serving an ad, without sending the behavioral data itself.
• Initiate the serving of a targeted ad in a video on the user's second device when the set condition is satisfied.

Independent Claim 25: This claim covers a tangible, non-transitory medium (such as a hard drive or other storage device) that contains computer-readable instructions. When these instructions are executed by a computer system (the "first computer system"), they direct it to perform the same method described in Claim 1. This involves:

• Recording a user's online behavior.
• Identifying the user's second device using personal information.
• Providing "tag information" and a specific condition to a "second computer system" that manages video ad space.
• Causing a targeted ad to be displayed in a video on the user's second device when the condition is met.

A search of the CAFC (United States Court of Appeals for the Federal Circuit) dockets for the year 2026 did not produce any results for US Patent 11,610,226.