US 10984445

Following a detailed analysis of U.S. Patent 10,984,445 and a search of relevant legal databases, here is a concise summary as of April 26, 2026.

Summary of U.S. Patent 10,984,445

Title: Providing collected profiles to media properties having specified interests

Assignee: Datonics, LLC

Inventor: Roy Shkedi

Filing Date: February 9, 2018

Issue Date: April 20, 2021

Abstract: The patent describes a system to improve the monetization of electronic advertisement placement. A "profile owner company" uses an automated system to identify media properties (like websites or apps) that are interested in specific types of user profiles. When a user's online activity matches a profile requested by a media property, the system arranges for the user to be "tagged." This tag allows the media property to recognize the user and display customized advertising. The system then records the usage of this profile by the media property, based on information received from them.

Plain-Language Overview of Independent Claims

U.S. Patent 10,984,445 contains one independent claim (Claim 1).

• Claim 1: This claim outlines a method for delivering targeted electronic advertisements. It involves a computer system that stores a visitor's profile information, which it receives from a "profile owner." This profile information matches a specific type or category of profile that the entity controlling the computer system has requested. A "tag" on the visitor's device (like a computer or smartphone) acts as a link to this stored profile. The profile owner's computer is programmed to select a media property (from a list of several) by comparing a visitor's profile with the stored requests from these properties. When a match occurs with the entity controlling the first computer system, the profile owner arranges for the visitor's device to be tagged in a way that the entity's equipment can read. Later, when that same device is able to receive an ad, the entity's computer system uses the tag to access the stored profile information and then delivers an advertisement to the device that is specifically chosen based on that profile.

Litigation and Administrative Review

The search has identified recent legal actions involving this patent:

• District Court Litigation: The patent owner, Datonics LLC, and its parent company, AlmondNet Inc., have filed a patent infringement lawsuit against Amazon.com, Inc. in the U.S. District Court for the Western District of Texas (Case No. 6:24-cv-00234). The complaint alleges that Amazon's targeted advertising methods infringe on U.S. Patent 10,984,445.

• Inter Partes Review (IPR): Amazon.com, Inc. has filed a petition with the Patent Trial and Appeal Board (PTAB) for an inter partes review of claims 1-14 of U.S. Patent 10,984,445 (Case IPR2025-00873). An IPR is a trial proceeding conducted at the PTAB to review the patentability of one or more claims in a patent.

U.S. Court of Appeals for the Federal Circuit (CAFC) Docket

A search of the CAFC dockets for 2026 for cases involving U.S. Patent 10,984,445 did not yield any results. It is important to note that any potential appeal of the District Court case or the PTAB's final decision in the IPR proceeding would likely appear in dockets of a later date.