Datonics LLC v. The Trade Desk, Inc.
Active- Docket:
- 7:25-cv-00059
- Filed:
- 2025-03-13
Patents:10984445
Patent infringement lawsuit filed by Datonics LLC against The Trade Desk, Inc. The case asserts U.S. Patent 10,984,445 and is currently active.
Defendant
The Trade Desk, Inc.
1 case as defendant.
Company profile
The Trade Desk, Inc. is a publicly traded technology company founded in 2009 that operates a global platform for buying digital advertising. Headquartered in Ventura, California, the company trades on the Nasdaq stock exchange under the ticker symbol TTD. For the fiscal year ending in 2025, The Trade Desk reported revenue of approximately $2.9 billion. As of December 2025, the company had around 3,843 employees.
The company is an operating company, not a non-practicing entity (NPE). Its core product is a self-service, cloud-based demand-side platform (DSP) that allows advertising agencies and brands to create, manage, and optimize data-driven digital advertising campaigns. The platform enables programmatic ad buying across a wide range of formats and channels, including connected TV, video, audio, display, and mobile. Key offerings include its DSP, a data management platform (DMP) for audience segmentation, and Enterprise APIs for custom integrations. The company's technology facilitates real-time bidding for ad inventory, allowing clients to reach targeted audiences across the open internet.
The Trade Desk's patent litigation posture is that of an operating company defending its technology. The company has been tracked as a defendant in one patent case and has not been a plaintiff. This 0:1 plaintiff-to-defendant ratio is typical for a technology company facing infringement assertions from third parties. The company's operating status and lack of plaintiff-side patent litigation indicate it is not in the business of patent assertion.
The single tracked patent suit against the company is Datonics LLC v. The Trade Desk, Inc., filed in the U.S. District Court for the Western District of Texas. The plaintiff, Datonics LLC, a subsidiary of AlmondNet, Inc., operates in the ad-tech data market and has filed similar patent infringement lawsuits against other major technology companies, such as Oracle and Amazon. This pattern of litigation suggests Datonics is a patent assertion entity. The Trade Desk has also faced unrelated securities class-action lawsuits concerning the rollout of a new ad-buying platform and consumer privacy class-action lawsuits.