LiveIntent, Inc.

LiveIntent, Inc. is a marketing technology company founded in 2009 and headquartered in New York, New York. In October 2024, the company was acquired by Zeta Global (NYSE: ZETA) for approximately $250 million in cash and stock, and now operates as a subsidiary. Prior to the acquisition, LiveIntent was a private, venture-backed company. Sources estimate its employee count to be between 240 and 260 people, with annual revenue estimates in the range of $45 million to $55 million.

LiveIntent operates a "people-based" marketing platform centered on email. The company's technology enables advertisers to reach and target audiences within the newsletters of over 2,000 partner publishers. Its core services use hashed email addresses as a stable identifier for identity resolution, allowing brands to deliver personalized and targeted advertising in a "cookieless" environment. Key product offerings include Marketer Solutions for ad campaigns, Publisher Solutions for monetizing email and web inventory, and Identity Data Solutions that help unify customer data across different platforms.

As a litigant in U.S. patent cases, LiveIntent has the profile of an operating company defending its technology. The company is tracked as a defendant in one patent suit and has not been a plaintiff. This posture is consistent with a technology company being targeted by a patent assertion entity or a competitor.

The company's single tracked case is AlmondNet, Inc. et al. v. LiveIntent, Inc., filed in the U.S. District Court for the District of Delaware in July 2024. The plaintiff, AlmondNet, is another advertising technology company that has actively and successfully enforced its patent portfolio. Notably, AlmondNet won a $122 million jury verdict against Amazon in 2024 in a separate case involving patents on targeted advertising technology.