Datonics, LLC

Datonics LLC is a privately-held advertising technology company founded in 2011 as a spin-off of its parent company, AlmondNet, Inc. Datonics is headquartered in New York City, with a research and development center in Tel Aviv, Israel. Sources estimate the company has between 11 and 50 employees.

Datonics operates as a data broker, specializing in aggregating and distributing consumer data for targeted advertising. The company provides access to over 1,500 pre-packaged data segments—as well as custom-built segments—based on consumer search history, purchase intent, life-stage, demographic, and location data. Its services are used by programmatic advertising platforms, brands, and agencies to deliver targeted ads across web, mobile, and other digital channels. Datonics collects its data from a variety of sources, including publisher websites, mobile apps, and offline transaction data.

Despite being an operating company, Datonics is an active patent litigant. All nine of its tracked patent cases have been filed as a plaintiff, with zero cases as a defendant. The company often files suit alongside its parent, AlmondNet, Inc., which holds an extensive patent portfolio related to ad-tech. The lawsuits are concentrated in popular patent litigation venues, including the U.S. District Courts for the Western District of Texas and the District of Delaware.

Datonics and AlmondNet have asserted patents against major technology companies involved in digital advertising and data processing. Notable defendants in their litigation campaigns include Adobe, Amazon.com, Inc., LiveRamp Holdings, LLC, Oracle America, Inc., and The Trade Desk, Inc. The patents asserted in these cases generally relate to methods for collecting and using user information for targeted advertising. For instance, a 2024 suit against Amazon alleged infringement of patents related to storing user profile data for ad targeting.