US 6060993

Patent Overview — US6060993A

Title: Mobile display system
Patent number: US6060993A
Application number: US09/185,061
Inventor: Eyal Cohen
Original/current assignee: Adapt Media, Inc.
Priority/filing date: 1998-11-03
Publication/grant date: 2000-05-09
Legal status (as listed): Expired – Fee Related; anticipated expiration 2018-11-03

Purpose: The patent addresses vehicle-mounted visual advertising. According to the supplied text, advertising "was known to be time and location sensitive," and prior vehicle displays suffered from an "inability to efficiently deliver the intended message to a target audience in desired geographic zones and specified time slots so that advertising revenues could be maximized in accordance with the value delivered."

Plain-language scope: The system comprises one or more vehicles (e.g., taxis, buses, tractor-trailers, and potentially water vessels or aircraft) equipped with external changeable display panels (LED, liquid crystal, etc.) driven by a programmable on-board controller. The controller determines when the vehicle is within a predefined geographic zone, customized per message, and then displays the scheduled message; display occurs per a schedule of date, time of day, and duration while the vehicle remains within the zone, or until it enters a zone outside the message schedule. The controller keeps a transaction record of times, dates, zone locations, monitored vehicle parameters, and display durations. Controllers communicate wirelessly with a network of fixed stations to receive programming data, message content, and scheduling data, and to transmit transaction records. Stations process records for advertiser billing and accounting. Stations may communicate with a master control unit that oversees stations, analyzes records, and generates advertiser fee schedules and revised zone definitions. Figure 4 depicts the controller with memory, clock, display, GPS receiver, and wireless link.

Source: https://patents.google.com/patent/[US6060993](/patent/US6060993)/en

What the excerpt does not establish: It does not provide the full claims, complete description, or full figure details; it omits prosecution history, validity, enforceability, litigation, or ownership-transfer details, and does not establish the accuracy of the listed assignee or legal status.