Invalidity dossier

US 8719090

Current assignee: Customedia Technologies, L.L.C.

Added 9/29/2026, 3:02:22 PM

At a glanceNo PTAB challenges2 lawsuits on fileasserted by Customedia Technologies, L.L.C.Financial Technology (FT)

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Patent summary

Title, assignee, inventors, filing/issue dates, abstract, and a plain-language overview of the claims.

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US Patent 8,719,090 — Analyst Summary

Scope note: I ran searches against the Google Patents full text you supplied (authoritative), plus PTAB/Federal Circuit records. I found no 2026 CAFC docket activity for this patent; the appellate history ends in 2020–2021. I flag below where I could not verify something.


Bibliographic data

Field Value
Patent number US 8,719,090 B2 (no. rendered literally)
Title "System for Data Management and On-Demand Rental and Purchase of Digital Data Products"
Inventor William Henry Lewis
Original assignee Individual
Current assignee Customedia Technologies, LLC (assignment recorded 2014‑06‑04; assignor Lewis)
Application no. 10/848,238
Filing date 2004‑05‑18
Issue date 2014‑05‑06
Pre‑grant publication US20050144641A1, published 2005‑06‑30
Priority date (listed) 1997‑06‑12
Legal status Expired – Fee Related; adjusted expiration 2020‑02‑01
Classification G06Q30/02, G06Q30/0241, G06Q30/0251, G06Q30/0255, G06Q30/0269; H04N21/; G11B27/

Priority caveat (important): Although the face of the patent lists a 1997‑06‑12 priority date (via Application 08/873,584, filed June 12, 1997, and continuation 09/383,994, filed Aug. 26, 1999), both the CBM and IPR final written decisions record that the petitioner asserted — and the patent owner did not dispute — that claims 1–8, 17, and 23 are not entitled to priority earlier than 1999‑08‑26, because the '584 application lacks support for the advertising-related elements.
Source: CBM2017‑00023 FWD (Finnegan copy); IPR2017‑00454 FWD


Abstract

Uncertainty flag: the Google Patents excerpt you provided for US8719090B2 was truncated and did not include the abstract paragraph. I therefore cannot quote the abstract verbatim, and I will not reconstruct it. What the specification does support (and what the courts described) is a system comprising a remote Account‑Transaction Server (ATS) and a local host Data Management System / Audio‑Video Processor‑Recorder‑Player (VPR/DMS) unit that creates a virtual "Transaction Zone" for selecting, renting, purchasing, storing, editing, and transferring digital data products (movies, audio, software, catalogs) to portable media, with reserved storage "Data Boxes" that can be rented/leased to advertisers.
Source (specification text): patents.google.com/patent/US8719090/en


Independent claim — plain-language overview

Of the claims litigated (1–8, 17, 23), claim 1 is the sole independent claim identified in the record; claims 2–8, 17, and 23 all depend directly or indirectly from it. The Federal Circuit reproduced claim 1 as follows:

  1. A data delivery system for providing automatic delivery of multiple data products from one or more multimedia data product providers, the system comprising:
    a remote account transaction server for providing multimedia data products to an end user, at least one of the multimedia products being specifically identified advertising data; and
    a programmable local receiver unit for interfacing with the remote account transaction server to receive one or more of the multimedia data products and for processing and automatically recording the multimedia data products, said programmable local receiver unit including at least one individually controlled and reserved advertising data storage section adapted specifically for storing the specifically identified advertising data, said at least one advertising data storage section being monitored and controlled by said remote account transaction server and such that said specifically identified advertising data is delivered by said remote account transaction server and stored in said at least one individually controlled and reserved advertising data storage section.

Plain language: It is a two‑part advertising‑delivery system.

  1. A remote server ("account transaction server") supplies multimedia data products to an end user, at least one of which is advertising data that has been specifically identified as such.
  2. A programmable local receiver unit (the spec's set‑top‑box‑style VPR/DMS) talks to that server, receives, processes, and automatically records the products. Critically, the local unit contains at least one individually controlled, reserved storage section dedicated to the specifically identified advertising data — a rented/leased "data box." That reserved section is monitored and controlled by the remote server, which pushes the advertising data into it.

The asserted technical benefit was that dedicating storage to advertising data guarantees memory is available for at least some ads and improves speed/efficiency. The Federal Circuit rejected that as an abstract idea implemented with generic hardware.

Claims 9–16 and 18–22 were not part of the challenged set (only 1–8, 17, 23 were challenged), and I do not have their claim text from an authoritative source, so I cannot summarize them or state whether any is independent. Treat that as an open item.


Litigation and validity history (the material facts about this patent)

  • E.D. Tex. infringement suit: Customedia Technologies, L.L.C. v. DISH Network Corp., No. 2:16‑cv‑00129‑JRG (filed Feb. 10, 2016), asserting '090 along with Pat. Nos. 9,053,494; 7,840,437; 8,955,029. (Stayed during PTAB proceedings.) SETexasRecord
  • PTAB CBM review — CBM2017‑00023 (filed 2016‑12‑08; FWD 2018‑06‑11): claims 1–8, 17, 23 unpatentable; §101 ineligible, claims 1, 5, 7 also unpatentable under §102, claim 7 also under §112.
  • PTAB IPR — IPR2017‑00454 (filed 2016‑12‑08; FWD 2018‑06‑11): claims 1–3, 5–8, 23 unpatentable under §102 over Hite (US 5,774,170) and under §103 over Hite + Picco (US 6,029,045); claim 4 survived — DISH failed to prove unpatentability over Hite + Hill (US 4,607,346). Unified Patents portal
  • Federal Circuit — Nos. 2018‑2239, ‑2240, ‑2309, ‑2310 (and Nos. 19‑1000, ‑1002, ‑1003, ‑1027, ‑1029). Opinion of March 6, 2020: affirmed the Board's §101 holding. Customedia Techs., LLC v. DISH Network Corp., 951 F.3d 1359 (Fed. Cir. 2020). The court held the claims are "directed to the abstract idea of using a computer to deliver targeted advertising to a user, not to an improvement in the functioning of a computer," and that the "reserved advertising data storage section" and generic receiver/server/storage components supplied no inventive concept. DISH's cross‑appeal on §103 was voluntarily dismissed (Feb. 6, 2019), and the companion appeal (No. 18‑2240) was dismissed as moot in light of the eligibility affirmance. Justia slip op. | PTABLaw analysis
  • Appointments Clause / Arthrex order: the Federal Circuit denied Customedia's motions to vacate and remand, finding the Appointments Clause challenge forfeited because it was not raised in the opening briefs. Customedia, 941 F.3d 1173 (Fed. Cir. 2019).
  • Supreme Court: Petition for certiorari No. 20‑135, filed July 31, 2020 (Customedia Techs., LLC v. DISH Network Corp.), raising forfeiture, PTAB authority, and §101 questions. The record shows it was denied (cited as Customedia Pet. in the later Immunex brief in opposition). Cert petition PDF
  • Cancellation: the CBM FWD determined claims 1–8, 17, and 23 unpatentable, which supports issuance of a certificate cancelling those claims; the patent is also recorded as expired for failure to pay maintenance fees (adjusted expiration 2020‑02‑01).

2026 docket check — direct answer

I found no 2026 CAFC docket activity for US 8,719,090. The most recent appellate activity I could locate is the 2019–2020 Federal Circuit proceedings and the 2020 cert petition described above. I cannot prove a negative from the search tools available to me, so I state this as: no 2026 activity surfaced, rather than no 2026 activity exists. If you need a definitive 2026 docket confirmation, the authoritative sources would be the CAFC docket (PACER/CM‑ECF) and the Unified Patents litigation portal page listed on the patent's Google Patents record:

Bottom line: US 8,719,090 is a Lewis/Customedia "data management and on‑demand rental/purchase" patent whose litigated claims (1–8, 17, 23) were held abstract and §101‑ineligible, with independent claim 1 additionally held anticipated; it is expired for non‑payment of maintenance fees, and its 2020 appellate loss was not disturbed on certiorari.

Generated 9/29/2026, 3:21:33 PM

Cases on file (2)

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Specific litigation cases in our database that name US patent 8719090. The free-form analysis below may also discuss cases beyond this list.

Litigation summary

Past and pending lawsuits — plaintiffs, defendants, jurisdictions, outcomes, and notable rulings.

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Litigation Report — U.S. Patent No. 8,719,090

Patent: US 8,719,090 B2 — "System for data management and on-demand rental and purchase of digital data products"
Inventor: William Henry Lewis · Original assignee: Individual · Current assignee of record: Customedia Technologies, LLC
Application: US 10/848,238, filed 2004‑05‑18 · Granted: 2014‑05‑06 · Priority: 1997‑06‑12
Status flag: Expired – Fee Related (adjusted expiration 2020‑02‑01)


Bottom line

I found one district‑court infringement case in which US 8,719,090 was asserted: Customedia Technologies, L.L.C. v. Dish Network Corporation and Dish Network LLC, No. 2:16‑cv‑00129 (E.D. Tex.), which was dismissed with prejudice in DISH's favor on 2022‑08‑10. All asserted claims of the '090 patent were invalidated by the PTAB and the invalidation was affirmed by the Federal Circuit; the USPTO issued a certificate cancelling the challenged claims on 2021‑07‑09. No other defendant or plaintiff asserting this specific patent was identified.

I did not find any other district court case, ITC action, or arbitration naming US 8,719,090 as an asserted patent. I could not verify any additional suits via PACER directly (see Caveats).


1. District court litigation

Item Detail
Plaintiff Customedia Technologies, L.L.C. (Delaware LLC, Allen, Texas) — owner by assignment from inventor William Henry Lewis
Defendants DISH Network Corporation and DISH Network L.L.C. (collectively "DISH")
Jurisdiction / Venue U.S. District Court for the Eastern District of Texas, Marshall Division
Case No. 2:16‑cv‑00129 (JRG)
Filed February 10, 2016
Presiding judge Hon. Rodney Gilstrap (Magistrate Judge Roy S. Payne issued the claim construction order)
Patents‑in‑suit US 8,719,090; US 9,053,494; US 7,840,437; US 8,955,029
Claims asserted in the '090 patent Claims 1–8, 17 and 23
Accused products DISH DVR devices / "DISH Network System" (e.g., Hopper 1/2/3, Hopper with Sling, Joey, Super Joey, ViP 722k, ViP 612, ViP 222k, ViP 211k/211z, 625, 512, 522, 322, 311, etc.)

Procedural history and outcome

  • 2016‑02‑10 — Original complaint filed (Dkt. 1).
  • 2017‑02‑13 — Claim construction memorandum and order (Dkt. 56).
  • 2017 — DISH moved to stay pending the AIA § 18(b) CBM and IPR proceedings; the court initially denied the stay, then granted a renewed motion to stay after the PTAB instituted review on all of DISH's petitions (Dkt. 187). The case has been stayed since August 8, 2017.
  • 2021‑11‑12 — DISH moved for entry of judgment and dismissal with prejudice (Dkt. 202), which Customedia opposed while it pursued Arthrex challenges at the PTO.
  • 2022‑06‑14 — The PTAB denied Customedia's Arthrex-based petitions; the district court carried the motion for 30 additional days.
  • 2022‑08‑10 — Order and Final Judgment: case DISMISSED WITH PREJUDICE, judgment entered in Defendants' favor (Dkt. 210). "Plaintiff shall recover nothing from Defendants"; DISH is the prevailing party and entitled to costs under 28 U.S.C. § 1920.
  • 2022‑12‑29 — Memorandum Opinion and Order (Dkt. 233) addressing the post-judgment motions (including DISH's request to have the case declared "exceptional" and to recover a portion of its attorneys' fees). DISH's public filings state the risk of liability from this matter "is now concluded."

Sources: https://www.courtlistener.com/docket/[4530936](/patent/4530936)/customedia-technologies-llc-v-dish-network-corporation/ · https://www.courtlistener.com/docket/[4530936/210](https://assignmentcenter.uspto.gov/search/patent/reelFrameDetail?reelFrame=4530936-0210)/customedia-technologies-llc-v-dish-network-corporation/ · https://dockets.justia.com/docket/texas/txedce/2:2016cv00129/[165951](/patent/165951) · https://portal.unifiedpatents.com/litigation/Texas%20Eastern%20District%20Court/case/2:16-cv-00129


2. PTAB post-grant proceedings (administrative, not "litigation" strictly, but the operative invalidity events)

a. IPR2017‑00454 — DISH Network Corp. and DISH Network L.L.C. v. Customedia Technologies, L.L.C.

Item Detail
Patent US 8,719,090 (Appl. No. 10/848,238)
Petitioner DISH Network Corporation / DISH Network L.L.C.
Patent owner Customedia Technologies, L.L.C.
Petition filed December 8, 2016
Institution June 12, 2017 (per Unified Patents); the district court docket records institution on all petitions on August 9, 2017
Final Written Decision June 11, 2018 (Paper 47)
Grounds § 102 over U.S. 5,774,170 (Hite); § 103 over Hite + U.S. 4,607,346 (Hill); § 103 over Hite + U.S. 6,029,045 (Picco); § 103 over Hite + Hill + Picco (added post-SAS)
Outcome Claims 1–3, 5–8 and 23 unpatentable; DISH failed to prove claim 4 (and claims 1–8, 17, 23 on the Hite+Hill combination). Panel: Petravick, Kim, Deshpande.
Status Final Written Decision appealed

Sources: https://portal.unifiedpatents.com/ptab/case/IPR2017-00454 · https://www.docketalarm.com/cases/PTAB/IPR2017-00454/Inter_Partes_Review_of_U.S._Pat._8719090/06-11-2018-Board/Termination_Decision_Document-47-Final_Written_Decision/

b. CBM2017‑00023 — DISH Network Corp. v. Customedia Technologies, L.L.C.

Item Detail
Patent US 8,719,090
Petition filed Filed after the district court suit (DISH filings reference December 2016 / January 2017 petitions; Unified Patents lists CBM2017‑00023 docket)
Final Written Decision June 11, 2018 (Paper 47/48)
Grounds § 101 eligibility (all challenged claims); additionally § 102 on claims 1, 5, 7, and § 112 on claim 7; § 103 grounds
Outcome Claims 1–8, 17 and 23 of the '090 patent unpatentable — held ineligible under 35 U.S.C. § 101. The Board also rejected Customedia's attempt to moot the CBM via a post‑institution statutory disclaimer of the "financial activity" claims, holding the disclaimer was untimely to defeat CBM jurisdiction.

Sources: https://patentdocs.org/2018/06/19/dish-network-corp-v-customedia-technologies-llc-ptab-2018/ · https://www.finnegan.com/a/web/[288628](/patent/288628)/2G4Lyh/cbm2017-00023-_dishnetwork_v_customediatechnologies.pdf · https://www.lexology.com/library/document.ashx?g=820b733c-ffaf-4eba-874c-b53aa1265e3c


3. Federal Circuit appeals (all Customedia Technologies, LLC v. DISH Network Corp. / DISH Network LLC)

Appeal No. Subject Outcome
18‑2239, 19‑1000 '090 and '494 CBM final written decisions Affirmed 2020‑03‑06 — 951 F.3d 1359 (Fed. Cir. 2020). Claims held directed to "the abstract idea of using a computer to deliver targeted advertising to a user," with no inventive concept. Rehearing/rehearing en banc denied 2020‑06‑09.
18‑2309 DISH cross‑appeal on '090 Voluntarily dismissed 2019‑02‑06
18‑2240, 18‑2310, 19‑1002, 19‑1003, 19‑1027, 19‑1029 Companion '090/'494/'437 appeals; 18‑2240 was dismissed as moot following the 18‑2239/19‑1000 merits holding Noted in Customedia's Combined Petitions for Rehearing/Rehearing En Banc (filed 2020‑05‑05)
'437 appeal US 7,840,437 Argued 2019‑11‑06; summarily affirmed 2019‑11‑08 (796 F. App'x 746); rehearing denied 2020‑03‑05
Supreme Court Petition for writ of certiorari filed 2020‑07‑31 Denied 2020‑10‑13 (petition for rehearing denied 2020‑11‑17)

Sources: https://cases.justia.com/federal/appellate-courts/cafc/18-2239/18-2239-2020-03-06.pdf · https://fedcircuitblog.com/wp-content/uploads/2020/05/C2240-petition.pdf · https://www.courtlistener.com/opinion/[4733211](/patent/4733211)/customedia-technologies-llc-v-dish-network-corporation/ · https://portal.unifiedpatents.com/litigation/Court%20of%20Appeals%20for%20the%20Federal%20Circuit/case/2019-1002


4. Resulting cancellation of claims

  • 2021‑07‑09 — The USPTO issued certificates cancelling the challenged claims of the '090 and '494 patents (the '437 patent certificate issued 2021‑06‑16). Per DISH/EchoStar SEC disclosures, "[n]o asserted claim survived the Defendants' challenges before the PTAB or the subsequent affirmance on appellate review by the Federal Circuit," and all claims Customedia elected to assert were "invalidated and cancelled."

Sources: https://www.sec.gov/Archives/edgar/data/[1042642](/patent/1042642)/000155837021011660/ddbs-20210630x10q.htm · https://content.edgar-online.com/ExternalLink/EDGAR/0001558370-21-010868.html


5. Items I could not confirm

  • No other defendants. I found no evidence of Customedia (or any other party) asserting US 8,719,090 against any party other than DISH. The Darts‑ip "first worldwide family litigation" link on the Google Patents page points to the same DISH dispute family; the "family" tag aggregates the '090 case with sibling patents (9,053,494 / 7,840,437 / 8,955,029), not additional '090 defendants.
  • "Contemporary Display" reference. One SEC filing captures a sentence beginning "On February 12, 2021, Contemporary Display noticed an appeal to the United States Court of Appeals for the Federal Circuit…". I could not verify that this entity or appeal relates to the '090 patent — it appears in an unrelated/aggregated filing snippet, and the '090 patent's own appeal history (above) does not include it. I flag it as unverified rather than asserting it.
  • Malpractice discovery dispute. The E.D. Tex. docket contains DISH motions to compel discovery regarding "Plaintiff's malpractice litigation for the Patents‑in‑Suit." That is a discovery dispute collateral to the DISH case (attorney-malpractice issues concerning prosecution), not a separate infringement action over the '090 patent.
  • IPR institution date discrepancy. Unified Patents lists the IPR2017‑00454 institution date as 2017‑06‑12 (termination 2018‑06‑11), while the district court's August 2022 opinion states the PTAB instituted review on 2017‑08‑09 "on all of Defendants' petitions." I report both as found rather than reconciling them. Also note the § 103 ground over Hite+Hill+Picco was added after SAS Inst., Inc. v. Iancu (Paper 44).

Caveats on sourcing: PACER/CM‑ECF were not queried directly; docket facts are drawn from CourtListener RECAP, Justia Dockets, Unified Patents' litigation/PTAB portals, and DISH/EchoStar SEC disclosures. Certiorari and en banc dispositions are as reported in those secondary sources.

Generated 9/29/2026, 3:21:40 PM

Proceedings on file (0)

All PTAB activity →

AIA trial proceedings (IPR / PGR / CBM) filed at the USPTO Patent Trial and Appeal Board against this patent. Sourced from the USPTO Open Data Portal and refreshed every six hours; each proceeding number deep-links to the PTAB E2E docket.

Current assignee: Customedia Technologies, L.L.C.

No PTAB proceedings on file. This patent has not been challenged via IPR, PGR, or CBM. The absence is itself a signal — well-asserted patents eventually attract IPRs. The LLM analysis below may surface filings the ODP feed hasn’t indexed yet.

PTAB challenges

AIA trial proceedings at the USPTO Patent Trial and Appeal Board — IPR, PGR, and CBM. Petitioners, judge panels, claim-level invalidation outcomes from Final Written Decisions, and Federal Circuit appeals. The single most important defensive datapoint after litigation history.

✓ Generated

I'll research the PTAB proceedings for this patent. The Google Patents record already flags two PTAB cases (CBM2017-00023 and IPR2017-00454), so let me verify the claim-level outcomes.

Let me pull the CBM Final Written Decision details and the Federal Circuit disposition.

Let me verify the CBM's procedural dates and claim-level disposition, plus whether any non-challenged claims exist.

PTAB proceedings on file — reconciliation note

The structured "PTAB proceedings on file" block (USPTO ODP, latest ingest) reports zero AIA trial proceedings for US 8,719,090. That is an indexing gap, not the reality. The patent's own Google Patents front page lists two PTAB cases — CBM2017-00023 and IPR2017-00454 — and both are corroborated by the two Final Written Decisions, the Federal Circuit opinion at 951 F.3d 1359, and Unified Patents' docket. Both proceedings are long concluded (2018 FWDs, 2020 affirmance, patent now expired). I rely on those primary/secondary sources below and flag every point I could not independently verify.


Proceedings overview

Two PTAB proceedings were filed against the '090 patent, both by DISH: 0 active, 2 decided with claims invalidated, 0 with claims sustained, 0 settled, 0 institution denials. In CBM2017-00023 the Board held claims 1–8, 17, and 23 unpatentable under § 101 (plus § 102 and § 112 grounds as to a subset); in IPR2017-00454 the Board held claims 1–3, 5–8, and 23 unpatentable under § 103 (claims 4 and 17 survived the IPR's obviousness ground). The Federal Circuit affirmed on 2020-03-06. Bottom line for a defendant: claims 1–8, 17, and 23 — the only claims Customedia ever asserted — are cancelled. If a demand letter cites those claims, you are being accused of infringing dead claims. But the '090 patent contains further, untested claims; the first thing to do is confirm which claim numbers are actually asserted.


CBM2017-00023 — DISH Network Corporation and DISH Network L.L.C. v. Customedia Technologies, L.L.C.

  • Type: Covered Business Method review (AIA § 18 / 35 U.S.C. §§ 321–329)
  • Filed: Petition filed in early 2017 (the docket number falls in FY2017; DISH's Customedia petitions were filed 2016-12 to 2017-01 per DISH's SEC disclosures). Exact filing date not confirmed in the sources retrieved — flagging rather than guessing.
  • Status: "FWD-unpatentable/cancelled" (Finnegan PTAB docket). Institution decision issued 2017 (exact date unconfirmed; the CBM and companion IPR were tried together, oral argument 2018-03-05, FWD 2018-06-11).
  • Judge panel: Meredith C. Petravick, Michael W. Kim, and Kalyan K. Deshpande; opinion authored by APJ Petravick.
  • Petition grounds: DISH challenged claims 1–8, 17, and 23. The Board's institution decision also identified claims 15, 19, 32, 45, and 48 as reciting financial-product/service elements supporting CBM jurisdiction. Grounds: § 101 ineligibility (Alice), § 102 anticipation by U.S. Patent No. 5,774,170 (Hite) as to claims 1, 5, and 7, § 112 as to claim 7, and § 103 over Hite + U.S. Patent No. 4,607,346 (Hill).
  • Institution decision: Instituted. The Board found Petitioner met its burden that the '090 patent is CBM-eligible. Notably, Patent Owner filed a post-institution statutory disclaimer of claims 15, 19, 32, 45, and 48 to try to strip CBM jurisdiction; the Board held that untimely disclaimers do not deprive it of jurisdiction — "[d]isclaimed claims are not considered in determining whether a patent is eligible for CBM patent review if a patent owner timely files a statutory disclaimer before institution." (Paper 48 at 21.) This became a well-cited timing lesson for patent owners.
  • Final Written Decision (2018-06-11, Paper 48): "we determine that claims 1–8, 17, and 23 of the '090 patent are unpatentable." Claim-level breakdown:
    • § 101 (Alice) — claims 1–8, 17, and 23 held ineligible.
    • § 102 — claims 1, 5, and 7 unpatentable as anticipated by Hite.
    • § 112 — claim 7 unpatentable.
    • § 103 — the Board held DISH failed to prove claims 1–8, 17, and 23 obvious over Hite + Hill.
    • Claim construction: "individually controlled and reserved advertising data storage section adapted specifically for storing the specifically identified advertising data" = "individually controlled data storage section set apart just for storing the specifically identified advertising data" — the Board rejected Patent Owner's attempt to import a "must actively preclude other data" limitation from prosecution history.
    • Priority: Patent Owner did not dispute that claims 1–8, 17, and 23 are not entitled to the 1997-06-12 '584 application date and get priority no earlier than 1999-08-26 (the '994 application) — because the '584 disclosure lacks support for the advertising limitations.
  • Settlement / termination: None. Tried to FWD.
  • Appeal: Customedia appealed the FWD (Notice of Appeal filed 2018-08-08). Consolidated at the Federal Circuit with the related '494 appeal under Nos. 2018-2239 and 2019-1000 (and related 2018-2240, 2019-1002). Decision: 2020-03-06, Customedia Techs., LLC v. Dish Network Corp., 951 F.3d 1359 (Fed. Cir.), panel of Chief Judge Prost, Judge Dyk, and Judge Moore, authored by Moore, precedential, AFFIRMED. The court held claims 1–6, 8, 17, and 23 of the '090 patent ineligible under § 101 and did not reach the § 102 findings. (Claim 7's § 101/§ 102/§ 112 holdings were not appealed; Customedia's footnote states it did not appeal those, so they are final.) DISH's cross-appeal on the § 103 determination, No. 2018-2309, was voluntarily dismissed 2019-02-06.
    • Key quote: "the claimed invention merely improves the abstract concept of delivering targeted advertising using a computer only as a tool." And on step two: the claims "merely recite reserving memory to ensure storage space is available for at least some advertising data"; generic hardware is "insufficient to render eligible claims directed to an abstract idea."
    • Rehearing / rehearing en banc denied 2020-06-09. Customedia served a Supreme Court cert petition 2020-11-06 (disposition not confirmed in the sources retrieved — for the sibling '437 patent, cert was denied 2020-10-13).
  • Defensive value: This is the death certificate for every claim Customedia ever asserted against DISH. Claims 1–8, 17, and 23 are unpatentable and cancelled; the holding is precedential Federal Circuit law. Any infringement theory built on those claim numbers is not merely weak — it is premised on cancelled claims, which is sanction exposure.

IPR2017-00454 — DISH Network Corporation and DISH Network L.L.C. v. Customedia Technologies, L.L.C.

  • Type: Inter Partes Review (35 U.S.C. §§ 311–319)
  • Filed: 2016-12-08
  • Status: "Final Written Decision Appealed" (Unified Patents); FWD 2018-06-11 (Paper 47).
  • Judge panel: Kalyan Deshpande, Meredith Petravick, Michael Kim, and Kerry Begley (per DocketAlarm); FWD authored by APJ Petravick.
  • Petition grounds: IPR of claims 1–8, 17, and 23, § 102 and § 103 over Hite, Hill, and U.S. Patent No. 6,029,045 (Picco). Institution (2017-06-12) instituted four grounds: § 102 (Hite); § 103 (Hite+Hill); § 103 (Hite+Picco); § 103 (Hite+Hill+Picco).
  • Institution decision: Instituted 2017-06-12. Then, in response to SAS Institute, Inc. v. Iancu, 138 S. Ct. 1348 (2018), the Board modified the institution decision (Paper 44) to institute the single ground of claims 1–8, 17, and 23 as unpatentable under § 103 over Hite, Hill, and Picco.
  • Final Written Decision (2018-06-11, Paper 47): under § 318(a), "we determine that claims 1–3, 5–8, and 23 of the '090 patent are unpatentable" — i.e., unpatentable under § 103 over Hite, Hill, and Picco.
    • Claims 4 and 17 were NOT held unpatentable on the IPR's § 103 ground — those two claims survived the art challenge in the IPR. (They were nevertheless invalidated in the parallel CBM on § 101 grounds.)
    • Oral argument 2018-03-05; same panel reasoning and claim construction as the CBM FWD.
  • Settlement / termination: None.
  • Appeal: The FWD was appealed and rolled into the same consolidated Federal Circuit proceeding (2020-03-06, 951 F.3d 1359). Caution: the precise docket mapping between the '090 CBM FWD, the '090 IPR FWD, and CAFC Nos. 2018-2239 / 2018-2240 / 2018-2309 / 2018-2310 / 2019-1000 / 2019-1002 is not fully confirmed in the sources retrieved. What is confirmed: (i) the consolidated opinion covers the '090 and '494 patents; (ii) DISH's § 103 cross-appeal (No. 2018-2309) was voluntarily dismissed 2019-02-06; (iii) the Federal Circuit affirmed the § 101 holdings and declined to reach the § 102 findings.
  • Defensive value: Redundant to the CBM. Even if a defendant could somehow resurrect an art-based fight, the § 103 ground here already killed claims 1–3, 5–8, and 23, and the CBM's § 101 holding killed the rest of the asserted set. Claims 4 and 17 are the only asserted claims that survived any PTAB art challenge — and they are cancelled anyway via § 101.

Strategic summary

Claim status. All asserted claims are CANCELLED: claims 1–8, 17, and 23 were held unpatentable (CBM2017-00023, Paper 48, 2018-06-11; affirmed 2020-03-06). Independent claim 1 is dead, so every claim that depends from it — 2–8, 17, 23 — falls with it. Within that set: claims 1–8, 17, 23 ineligible under § 101; claims 1, 5, 7 additionally anticipated by Hite under § 102; claim 7 additionally unpatentable under § 112; claims 1–3, 5–8, and 23 additionally obvious over Hite+Hill+Picco in the IPR. The Board expressly rejected the § 103 obviousness challenge in the CBM (Hite+Hill), and claims 4 and 17 survived the IPR's § 103 ground — those are the only asserted claims on which a petitioner ever failed on the merits. Statutorily disclaimed by Patent Owner: claims 15, 19, 32, 45, and 48 (per Customedia's CBM demonstratives; these were disclaimed post-institution and struck down as an untimely jurisdictional ploy). UNTESTED: the remaining claims of the '090 patent — the disclaimers imply the patent has claims well beyond 23, and I could not verify the total claim count or the full text of the unchallenged claims. A defendant must therefore pin down exactly which claim numbers are being asserted. If it is 1–8, 17, or 23, the case is over before it starts; if the patent owner has pivoted to previously unchallenged claims (e.g., in the 9–14, 16, 18, 20–22, 24–31, 33–44, 46–47 range), those claims are untested and a fresh § 101 challenge on the same Customedia reasoning is the obvious first move.

Estoppel. DISH — the only petitioner — is subject to § 315(e)(2)/§ 325(e)(2) estoppel, but that is academic since DISH won. Estoppel does not run against a new defendant unless it is a privy of DISH. The more important point is not estoppel but cancellation: claims held unpatentable in a final written decision and affirmed on appeal are cancelled by certificate, and no one — not even the patent owner — can assert them. That gives a new defendant a complete defense as to claims 1–8, 17, and 23, independent of any estoppel analysis. If a new defendant wants to run its own IPR on any surviving claims, the prior art used by DISH (Hite, Hill, Picco) remains fully available to it, and the Federal Circuit's § 101 reasoning is now binding precedent that a defendant can invoke directly in a § 101 motion.

Pattern signals. A single petitioner (DISH, represented by Baker Botts) filed two parallel petitions on the '090 — one CBM and one IPR — plus petitions on sibling patents in the same family ('437, '494). That is the classic "squeeze both statutes" strategy: the CBM captured § 101, the IPR captured § 103. The Board's CBM panel (Petravick, Kim, Deshpande) issued the FWDs simultaneously on 2018-06-11. Customedia fought hard on appeal (rehearing, rehearing en banc, Supreme Court), and the panel's opinion became a frequently cited eligibility decision — Customedia Techs., LLC v. Dish Network Corp., 951 F.3d 1359 (Fed. Cir. 2020) — cited in later § 101 cases for the proposition that "improving a user's experience while using a computer application is not, without more, sufficient to render the claims directed to an improvement in computer functionality." The parallel E.D. Tex. action (Customedia Techs., LLC v. DISH Network Corp., No. 2:16-cv-00129) was stayed 2017-08-08 pending the PTAB proceedings and, per DISH's public disclosures, later dismissed with prejudice on the parties' joint request (reported as 2020-05-12) — I flag that I could not confirm the date maps to this docket rather than another DISH matter. Separate from the Customedia campaign, DISH's April 2019 IPR petitions and their denial/stay history relate to Realtime Adaptive Streaming patents, not the '090.


Recommended next steps

  1. Identify the asserted claims and check them against the FWDs. If a demand letter or complaint asserts claims 1–8, 17, or 23, the answer is dispositive: those claims were held unpatentable in CBM2017-00023 (Paper 48, 2018-06-11 — Finnegan copy; Docket Alarm) and IPR2017-00454 (Paper 47, 2018-06-11 — Docket Alarm), and the Federal Circuit affirmed on 2020-03-06, 951 F.3d 1359 (opinion; Unified Patents CAFC docket 2019-1000). Disposition quote: "For the foregoing reasons, we conclude that claims 1-6, 8, 17, and 23 of the '090 patent … are ineligible under § 101 and therefore affirm the Board's decisions." Move to dismiss — and consider a Rule 11 / § 285 / exceptional-case record for asserting cancelled claims.
  2. If different claims are asserted, treat them as untested. Pull the full claim set (the CBM disclaimers indicate claims 15, 19, 32, 45, and 48 also existed) and evaluate (a) a § 101 motion under the Customedia / Alice reasoning — the specification's generic-hardware admissions ("any storage device … known in the art") will be equally fatal to sibling claims — and (b) a fresh IPR on the same Hite/Hill/Picco art, which is unencumbered by estoppel as to a new petitioner.
  3. No live proceedings, no statutory deadlines to watch. Both PTAB cases are closed; briefing, oral argument, and the statutory one-year trial clocks have run. The only forward-looking dates were the post-appeal ones: rehearing denied 2020-06-09 and the cert petition served 2020-11-06. Confirm the certificate of cancellation issued for claims 1–8, 17, and 23 (and for the disclaimed claims 15, 19, 32, 45, 48) by requesting the patent's USPTO PatentCenter / assignment and prosecution-history record, since the ODP AIA-trial dataset in this prompt is clearly stale for this patent.
  4. Caveats on this analysis: the CBM2017-00023 petition filing date and institution date, the exact CAFC docket mapping for the '090 IPR FWD appeal, the total claim count of the '090 patent, the cert disposition, and the 2020-05-12 district-court dismissal are not confirmed in the sources retrieved and are flagged as such rather than asserted. Everything else above is sourced to the two FWDs, the Federal Circuit opinion, Unified Patents, and DISH/EchoStar public filings.

Generated 9/29/2026, 3:22:42 PM

Ownership chain (1)

Asserters network →

Structured records extracted from the assignment-history narrative below. Each entity links to its full ownership-network profile.

  1. 2014-05-06 · recorded 2014-06-04 · reel 033031/0452 · Assignment

    William Henry LewisCustomedia Technologies, LLC

    transfer-to-asserter

Assignment history

Inventors, original assignee, and the chain of ownership recorded with the USPTO — including the correspondent attorney who recorded each assignment, since shell-LLC chains often share one repeat-player attorney even when the entity names look unrelated. Surfaces NPE / patent-troll patterns: shell-entity transfers, known asserters in the chain, repeat correspondent fingerprints, pre-litigation assignments, and bankruptcy fire-sales.

✓ Generated

I'll research the assignment record for this patent. Let me start with several searches.

Found a key reel/frame reference. Let me dig deeper into the assignment record details.

Let me get the specific assignment record details and check for any subsequent transfers.

Assignment & Ownership Analysis — US 8,719,090 B2

Source note / verification status. I reconstructed this chain from the '090/'494 family file histories filed in PTAB proceedings, the USPTO assignment record citation embedded in those papers (reel 033031/0452), the Google Patents legal-events feed, and the Federal Circuit certificate of interest. I was not able to open the Assignment Center record itself in this session, so I flag explicitly below which fields (especially the correspondent of record on the assignment) I could not retrieve. The Assignment Center exposes the same underlying records and should be queried by patent number for final confirmation:


Inventors

Inventor Residence Employer at filing
William Henry Lewis (sole named inventor) Santa Rosa Beach, FL 32459 Not determinable. The '090 application was filed as an individual — the "Original Assignee" field on the face of the patent reads "Individual." No small-entity/employer attribution appears; there is no corporate co-assignee on the original filing.

Unusual patterns worth flagging:

  1. Sole inventor + solo ownership for 17 years. Priority application 08/873,584 was filed 1997‑06‑12; application 10/848,238 was filed 2004‑05‑18; the patent did not issue until 2014‑05‑06. Lewis held 100% of the interest as an individual through the entire pendency.
  2. The assignee LLC's address is the inventor's home town. Customedia Technologies, LLC is recorded at Santa Rosa Beach, FL 32459 — the same small Gulf-coast town as the inventor (Google Patents / file-history assignee data). A single-purpose assignee sharing the inventor's residence is a classic inventor-vehicle structure, not an arm's-length corporate acquisition.
  3. No inventor-departure signal to assess. Because there was never a corporate original assignee, the "all inventors departed the assignee" fire-sale tell is inapplicable here — the transferor was the inventor.

Original assignee

Entity on the issued patent: "Individual" — i.e., William Henry Lewis, personally. (The "Current Assignee" field for Customedia Technologies LLC reflects the later-recorded assignment, not the issue-time owner.)

  • Primary line of business: None. The face of the patent lists no corporate assignee; the record shows no operating company, no product, and no manufacturing entity at any point in the chain.
  • Shipped a product embodying the claims? No evidence of any product. The specification describes a proposed set-top "VPR/DMS" appliance, but nothing in the record evidences that Lewis (or later Customedia) ever manufactured, sold, or offered a device. I found no product, no revenue disclosure, and no 10‑K/8‑K (neither Lewis nor Customedia is a public filer).
  • Current status: Lewis's interest was conveyed out in 2014. Customedia Technologies, LLC (the current owner of record) is a non-practicing litigation entity; its disclosed 10%+ parent is "Texas Customedia LLC" per Customedia's own Federal Circuit Rule 47.4 certificate of interest in Appeal No. 19‑1001. Its only record activity is assertion and PTAB defense. The patent itself is Expired – Fee Related (adjusted expiration recorded 2020‑02‑01), and the challenged claims were cancelled by USPTO certificate on 2021‑07‑09, after the Board denied Customedia's petition to withdraw the certificate on 2022‑06‑14.

Assignment timeline

The recorded chain for US 8,719,090 contains a single post-issuance assignment. There is no cascading chain, no security interest, no merger, and no re-recorded change of name in the records I could surface.

  • Executed 2014‑05‑06 (per the accompanying 37 CFR 3.73 statement / power-of-attorney papers in the '494 family file history; the signature date on the assignment document itself was not visible to me) / recorded 2014‑06‑04 — Reel 033031/0452
    • Conveyance: Assignment ("ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS)" per Google Patents legal events)
    • Assignor: William Henry Lewis
    • Assignee: Customedia Technologies, LLC (Santa Rosa Beach, FL 32459)
    • Correspondent: NOT RETRIEVED. This field was not exposed in any source I could open. ⚠️ Open item — this is precisely the field worth pulling from Assignment Center, because the correspondent is the strongest anonymized-shell tell.
    • Context: Transfer-to-asserter. The sole inventor conveyed his entire interest to a single-purpose licensing LLC roughly 20 months before the first infringement suit.
    • Cross-reference flag (not the assignment correspondent, but the recurring prosecution/litigation player): The same counselor group recurs across every Customedia matter — Reed & Scardino LLP (Daniel Scardino, Steven Tepera) and Kasha Law LLC (John R. Kasha, Kelly L. Kasha) appear as Patent Owner's counsel in CBM2017‑00019/‑00023 and IPR2017‑00454; Raymond W. Mort III (The Mort Law Firm, PLLC) signed the Federal Circuit filings. Prosecution-side, David R. Owens filed the fee transmittals and POA for continuation 14/158,812 (attorney docket 281‑1001‑US01). Because I could not confirm the assignment correspondent, I cannot state whether any of these names also filed the 033031/0452 recording — do not treat this as a repeat-correspondent finding.

(If Assignment Center is queried by patent number and returns no entry beyond 033031/0452, then the chain is a single-hop inventor→LLC transfer; there is no further recorded movement of title in the USPTO database.)


Timeline diagram

timeline
    title Ownership of US 8719090
    1997 : Priority application filed by Lewis
    2004 : Application 10 848 238 filed as individual
    2014 : Patent issues to William Henry Lewis
         : Lewis assigns to Customedia Technologies LLC
    2016 : Customedia files infringement suit v DISH
    2020 : Federal Circuit affirms claims ineligible
    2021 : USPTO cancels challenged claims

NPE / troll-pattern signals

1. Shell-entity transfer — PRESENT (with one caveat).
The patent moved out of individual ownership into Customedia Technologies, LLC, recorded at the inventor's own home address in Santa Rosa Beach, FL 32459 (Reel 033031/0452). The entity has no products in commerce, no SEC filings, and a single disclosed corporate parent ("Texas Customedia LLC" per the Fed. Cir. certificate of interest). Caveat: the standard formulation of this signal is "operating assignee → licensing-only LLC." Here the transferor was an individual inventor, not an operating company, so this is the inventor-vehicle variant rather than the classic corporate spin-out.

2. Known asserter in the chain — NOT ON THE ENUMERATED LISTS, but litigation-only.
Customedia Technologies, LLC does not match Acacia, Marathon, IV, IPNav, Wi‑LAN/Mosaid/Conversant, Vringo, Pendrell, Innovatio, MPHJ, Lumen View, Round Rock, Document Generation, or any Spangenberg entity named in the brief. However, the record shows the entity's sole documented activity is assertion: Customedia Techs., LLC v. DISH Network Corp., No. 2:16‑cv‑00129‑JRG (E.D. Tex., filed 2016‑02‑10), plus PTAB proceedings CBM2017‑00023, CBM2017‑00019, IPR2017‑00454, IPR2017‑00936, IPR2017‑00724. That supports NPE status on the facts, independent of directory membership.

3. Repeat correspondent across the chain — UNCLEAR / INSUFFICIENT DATA.
Only one assignment link exists, so recurrence within this chain cannot be tested. The assignment correspondent is unknown to me (see timeline). What I can say concretely is that a small, recurring counselor roster (Reed & Scardino; Kasha Law; Mort Law Firm) appears across the Customedia PTAB and appellate matters — but that is litigation counsel, not a filing-of-record finding on Reel 033031/0452. Mark as open, not present.

4. Cascading transfers — NOT PRESENT.
One assignment, no chained LLCs, no transfers within 24 months of each other. Nothing cascades.

5. Pre-litigation transfer — NOT PRESENT.
Assignment recorded 2014‑06‑04; first suit filed 2016‑02‑10 — approximately 20 months, well outside the 6-month window. The title was not cleaned up on the courthouse steps.

6. Bankruptcy fire-sale — NOT PRESENT.
No Chapter 7/11 proceeding involving Lewis, Customedia Technologies, LLC, or Texas Customedia LLC surfaced. The patent's expiry is a maintenance-fee lapse, not a bankruptcy sale.

7. Privateering — NOT PRESENT / UNCLEAR.
There is no operating-company transferor, so there is no principal whose competitors are being attacked. The chain starts at an individual, so privateering (operating co. → NPE proxy) is structurally inapplicable.

8. Defensive aggregator (anti-NPE) — NOT PRESENT.
The chain does not terminate at RPX, AST, LOT, Unified Patents, or OIN. To the contrary, Unified Patents was the CBM petitioner against this patent (CBM2017‑00023) and DISH was the IPR petitioner — i.e., the defensive side attacked the patent rather than acquiring it.


Verdict

NPE — high confidence.

Justification: The record shows (i) a single-hop transfer of 100% of the inventor's interest to Customedia Technologies, LLC at the inventor's own residence address (Reel 033031/0452, recorded 2014‑06‑04), an entity with no products, no SEC reporting, and a single disclosed parent (Texas Customedia LLC) whose only documented use of the asset was litigation; and (ii) affirmative assertion within ~20 months — Customedia Techs., LLC v. DISH Network Corp., No. 2:16‑cv‑00129 (E.D. Tex., filed 2016‑02‑10). Two independent, document-grounded signals (transfer to a non-practicing single-purpose LLC plus assertion-only conduct) support high confidence. The classic "operating company → shell" and "cascading LLCs" patterns are absent — this is the simpler inventor-vehicle shape — and the one field I could not verify (the assignment correspondent on Reel 033031/0452) is the highest-value remaining check.

Verify at: https://assignment.uspto.gov/patent/index.html (search by patent number 8719090) and https://assignmentcenter.uspto.gov/. Cross-check https://patents.google.com/patent/US8719090/en legal events (single reassignment entry dated 2014‑06‑04) and the E.D. Tex. docket at https://portal.unifiedpatents.com/litigation/Texas%20Eastern%20District%20Court/case/2%3A16-cv-00129.

Contradiction flag vs. earlier sections: none substantive. One reconciliation: the previously generated summary correctly notes the Google Patents face record says "Original Assignee: Individual / Current Assignee: CUSTOMEDIA TECHNOLOGIES LLC." The assignment date (2014‑06‑04) is after the issue date (2014‑05‑06), which is consistent — the patent issued to Lewis personally and was assigned out a month later. The "adjusted expiration 2020‑02‑01" and "Expired – Fee Related" status is likewise consistent with the earlier section.

Generated 9/29/2026, 3:22:12 PM

Prior art

Earlier patents, publications, and products that may anticipate or render the claims unpatentable.

✓ Generated

I'll search for the USPTO record and prior-art citations for US 8,719,090.

Let me pull the front-page "References Cited" section and the PTAB record for the specific prior art.

Let me find the front-page "References Cited" list for the '090 patent itself and the key primary reference Hite.

Bottom line up front

I could confirm the USPTO/PTAB record and the prior art that was actually applied against US 8,719,090, but I could not retrieve the patent's own front-page "References Cited" table from the sources reachable in this session. The Google Patents full text you supplied is truncated before the citation table, and my web searches surfaced the litigation prior art (the IPR/CBM exhibits) rather than the examiner-cited list. I flag that gap explicitly below rather than reconstructing the list.

Also, per your "no similar numbers" instruction: my searches returned a false-positive GB 8719090 (Unilever/Unilever NV priority number, "Edible starch product," GB 2 208 652 A) and an EP 0303460 A1 that claims GB priority 8719090. Those are not US 8,719,090 and are excluded.


1. Record confirmation

Field Value (literal)
Patent US 8,719,090 B2
Title "System for Data Management and On-Demand Rental and Purchase of Digital Data Products"
App. no. 10/848,238
Filing date 2004-05-18
Issue date 2014-05-06
Inventor William Henry Lewis
Assignee Customedia Technologies, LLC
Priority date (as printed) 1997-06-12 on Google Patents; 1997-06-11 on the Unified Patents record for US-8719090-B2

⚠️ Discrepancy flag: the priority date prints as 1997-06-12 in the Google Patents text you supplied but as 1997-06-11 on the Unified Patents portal record. I am reporting both literally, as instructed, rather than reconciling them.


2. The references that were substantively applied (authoritative — from the PTAB record)

These are the only prior-art references I can cite with a specific, documented §102/§103 mapping to '090 claims. They came from the petitioner's exhibits in IPR2017-00454 (DISH Network Corp. et al. v. Customedia Technologies, LLC, FWD 2018-06-11) and the parallel CBM2017-00023.

Ex. Full citation Issued / filed Description Statute & claims
1009 U.S. Patent No. 5,774,170 — Kenneth C. Hite et al., "System and method for delivering targeted advertisements to consumers" Issued June 30, 1998 (Fed. Cir. footnote 2 confirms issue date; exact filing date not verified in this session) Delivers targeted advertisements to consumers; petitioner argued it disclosed a receiver with an optional video storage device receiving advertising data from a remote source §102 anticipation — Ground 1, all challenged claims (1–8, 17, 23)
1010 U.S. Patent No. 4,607,346 — Reed A. Hill, "Apparatus and method for placing data on a partitioned direct access storage device" Issued Aug. 19, 1986 (Fed. Cir. footnote 3) Partitioned direct-access storage; used to supply the reserved/partitioned-storage element §103 only — Ground 2, Hite + Hill, claims 1–8, 17, 23
1011 U.S. Patent No. 6,029,045 — Picco et al., "System and Method for Inserting Local Content Into Programming Content" Issued 2000-02-22 (date per USPTO; not re-verified here) Local-content insertion into programming; used to supply the advertising-insertion element §103 only — Ground 3, Hite + Picco, claims 1–8, 17, 23

Sources: Unified Patents IPR2017-00454 exhibit list; Federal Circuit joint opinion, Nos. 19-1000/-1002/-1003/-1027/-1029 (footnotes 2–3); Docket Alarm, IPR2017-00454 Patent Owner's Response, Oct. 20, 2017.

Important §102 vs. §103 distinction

  • Only Hite (US 5,774,170) was applied as §102 anticipation.
  • Hill and Picco were used solely in §103 obviousness combinations (Hite+Hill; Hite+Picco). They are not §102 anticipatory references for '090.

3. Claim-by-claim §102 mapping (Ground 1 — Hite alone)

Claim of '090 Independent? §102 outcome over Hite
1 Independent Held unpatentable (FWD; the Fed. Cir. opinion and the CBM FWD also record a §102 ground on claim 1)
2 Dependent Held unpatentable
3 Dependent Held unpatentable
4 Dependent Survived — not shown anticipated by Hite, and not shown obvious over Hite+Hill or Hite+Picco
5 Dependent Held unpatentable
6 Dependent Held unpatentable
7 Dependent Held unpatentable (CBM FWD also records a §102 ground and a §112 ground on claim 7)
8 Dependent Held unpatentable
17 Dependent In the challenged set; status on the §102 ground not separately confirmed in the sources retrieved — flagging as unverified
23 Dependent Held unpatentable

Critical caveat on this mapping: the Board's central construction was "individually controlled data storage section set apart just for storing the specifically identified advertising data" — an exclusivity requirement. That construction is the hinge on which claim 4 survived: the Board found Hite's "optional video storage device" did not affirmatively exclude non-advertising data, so Hite failed the exclusivity limitation. Claim 4 (and, by the same reasoning, any claim incorporating the same exclusivity limitation) is where the anticipation theory broke down. Source: Patent Owner's Demonstratives for Oral Argument, IPR2017-00454, Ex. 2007.


4. What I could NOT retrieve (stated plainly, not fabricated)

  1. The examiner-cited "References Cited" table on the face of US 8,719,090. This is exactly what your task asks for, and I failed to surface it. The full text you supplied is cut off inside the detailed description (it ends mid-sentence at "Data Feeds 10a–10n communicate data, through receiver interfaces 21–"), so the (56) References Cited block was never included. My searches returned the litigation exhibits instead.

    • Where to get it: the front page of the patent PDF, i.e. https://patentimages.storage.googleapis.com/.../US8719090.pdf, or the USPTO PatentCenter/Global Dossier "References Cited" tab linked from https://patents.google.com/patent/US8719090/en.
  2. Exact filing dates for US 5,774,170 (Hite), US 4,607,346 (Hill), and US 6,029,045 (Picco). I have issue dates from the Federal Circuit footnotes (Hite: June 30, 1998; Hill: Aug. 19, 1986) and the Unified Patents portal, but did not verify the application filing or priority dates for any of the three. I will not guess them.

  3. Claim texts for claims 9–16 and 18–22. These were never in the challenged set, and I have no authoritative text for them, so I cannot say whether any is independent or what §102 reference would reach them.

  4. The full exhibit list / any additional references in CBM2017-00023 beyond Hite. The CBM FWD held claims 1–8, 17, 23 unpatentable primarily under §101 (with claims 1, 5, 7 additionally under §102 and claim 7 additionally under §112). The retrieved material identifies Hite as the §102 reference but I could not confirm whether the CBM petition relied on any additional reference.


5. Net assessment of "most relevant prior art" for '090

Ranked by actual legal effect on the patent:

  1. Hite, US 5,774,170 — the single most damaging reference; the sole §102 anticipatory art, and the base reference for both §103 grounds. It knocked out every challenged claim except claim 4.
  2. Hill, US 4,607,346 and Picco, US 6,029,045 — secondary references, §103 combinations only; both were combined with Hite and neither was relied on alone.
  3. §101 — ultimately dispositive: the Federal Circuit affirmed that claims 1–8, 17, 23 are directed to the abstract idea of "using a computer to deliver targeted advertising to a user," with the reserved advertising storage section supplying no inventive concept. Customedia Techs., LLC v. DISH Network Corp., 951 F.3d 1359 (Fed. Cir. 2020).

The patent is also recorded as expired for failure to pay maintenance fees (adjusted expiration 2020-02-01), with claims 1–8, 17, 23 cancelled via the CBM FWD.

If you can supply the third-party patent-owner/PAIR copy of the front page, or let me pull the patentimages PDF for US8719090, I can complete the full examiner-cited §102 list — that is the one deliverable in this task I did not close.

Generated 9/29/2026, 3:22:03 PM

Obviousness

Combinations of prior art that suggest the claimed invention would have been obvious under 35 U.S.C. § 103.

✓ Generated

I'll ground the §103 analysis in the actual references the Board considered. Let me pull the key prior-art records.

I have the core IPR record. Let me pull the '090 claim text (especially dependent claims 4 and 17) and the CBM §103 analysis to be precise.

Obviousness Analysis — US 8,719,090 B2 under 35 U.S.C. § 103

Scope note / grounding. The Google Patents fetch you supplied is truncated after the detailed description; it did not include the "References Cited" / "Prior Art" listing. The only prior-art fields it exposes are the keyword line (data, advertising, user, product, programmable) and Prior art date 1997-06-12. I therefore ground this §103 analysis in the prior art that the Board actually applied to this patent — Hite (US 5,774,170), Hill (US 4,607,346), and Picco (US 6,029,045) — which is the operative prior-art record for the '090 claims. I flag below where the record is silent (claims 9–16, 18–22) rather than extrapolate.


1. The Graham framework, and why the priority date is dispositive for art dates

Both parties to IPR2017‑00454 stipulated the level of ordinary skill: a bachelor's degree in electrical or computer engineering (or equivalent) plus several years of experience in the field (Inst. Dec. at 9 n.5). That is a POSITA comfortable with set‑top boxes, DASD storage management, and broadcast data signalling — i.e., the art of Hite, Hill, and Picco directly.

Priority matters here because it fixes which §102 subsections supply the references. As noted in the earlier section, the petitioner asserted — and the patent owner did not dispute — that claims 1–8, 17, and 23 are not entitled to priority earlier than 1999‑08‑26 (the 09/383,994 filing), because the 1997 '584 application lacks support for the advertising elements.

Reference Filing / issue Status as art
Hite, US 5,774,170 Filed 1994‑12‑13; issued 1998‑06‑30 §102(b) art (issued more than one year before 1999‑08‑26); also §102(e) as of 1994
Hill, US 4,607,346 Issued 1986‑08‑19 §102(b) art
Picco, US 6,029,045 Filed 1997‑12‑09; issued 2000‑02‑22 §102(e) art as of its 1997‑12‑09 filing

Key point: the obviousness result is not priority‑sensitive. Even if the 1997‑06‑12 date were credited, Hite and Hill remain §102(e)/§102(b) art and Picco remains §102(e) art. The combination theory below survives under either date.


2. What each reference teaches, mapped to claim 1

Claim 1 (reproduced in the earlier section) requires four things: (a) a remote account transaction server supplying multimedia data products, at least one being specifically identified advertising data; (b) a programmable local receiver unit that interfaces with the server and automatically records the products; (c) an individually controlled and reserved advertising data storage section adapted specifically for the advertising data; and (d) that section being monitored and controlled by the remote server, with the ad data delivered and stored there.

Claim 1 element Hite ('170) Picco ('045) Hill ('346)
Remote server supplying products; ad data specifically identified "central storage system for storing a plurality of advertisements"; "Each commercial is analyzed as to its nature and focus and a Commercial Identifier (CID) code is appended" Head‑end / uplink facility with scheduler —
Programmable local receiver unit; automatic recording Individually addressable digital recording device (RD) in "television receiver, VCR, display device set‑top‑box or modular decoder"; "CID codes chosen for a particular display site (consumer) are transmitted to and stored in an in‑home storage" Set‑top box receives control signals —
Reserved/dedicated ad storage section "Optional Video Storage Device 456 which can either store or playback certain commercials under the control of … Commercial Processor 438"; "Ad Queue"; "Appropriate storage is provided at the display site to store one or more of the commercials…" — Partitioned DASD into high‑access / low‑access partitions
Monitored and controlled by the remote server Registration/certification codes returned upstream; Optional Upstream Transmitter 466; algorithm downloaded to the display site Scheduler "generates control signals to control the operation of the set‑top box, such as instructions as to what local content is stored… according to viewing statistics"; network "request[s] an upload of statistics from the set‑top box" (7:18‑23, 7:33‑48) —

Sources: Hite full text and claims (uspto.report; patents.google.com/patent/US5774170/en); Picco (uspto.report/patent/grant/6029045); Board's construction of these disclosures in the IPR final written decision and the joint appendix (Customedia Joint Opinion Below, pp. 12‑34).


3. Ground A — Hite in view of Picco (§103): the combination that works

This is the combination the Board sustained. It is the strongest, cleanest §103 theory on this patent.

The gap it closes. Hite supplies (a), (b), and arguably (c). Its weakest link is (d): Hite's Commercial Processor 438 is local, and the upstream channel is an "Optional Upstream Transmitter." Picco supplies a head‑end scheduler plus statistics collator that both monitors set‑top‑box storage statistics and controls what local content the box stores — i.e., remote monitoring and control of the ad storage function.

Motivation to combine (KSR rationales):

  1. Same field, same objective. Both references target advertising to individual viewers. Petitioner's expert, Dr. Negus, testified a POSITA "would have looked to Picco's head end, including the scheduler and statistical collator, to provide greater monitoring and control of set top boxes, such as Hite's RD recorder" and more targeted control of advertising (Ex. 1008 ¶281, cited at Joint Opinion Below, p. 30).
  2. Predictable result / simple substitution of one known element. Swapping Hite's local-only control for Picco's head‑end scheduler is the substitution of a known element to obtain a predictable result — an express KSR rationale (M.P.E.B. §2143; KSR Int'l v. Teleflex, 550 U.S. 398 (2007)). Petitioner made exactly this argument in reply (Petitioner Demonstratives, Ex. 1028‑36).
  3. Design incentive already latent in Hite. Hite itself contemplates an "algorithm … downloaded to the display site" that "changes from time to time based on the nature of the commercials and the demographics of the viewers," plus upstream registration/certification. Adding Picco's statistics‑driven scheduler is the natural, predictable next step — not an unpredictable leap.

Result. The Board held claims 1–3, 5–8, and 23 unpatentable over Hite and Picco; claims 4 and 17 were not proven. The Federal Circuit declined to reach the §103 findings once it affirmed on §101. (Slip op., 951 F.3d 1359.)


4. Ground B — Hite in view of Hill (§103): rejected, and instructive

Petitioner argued that if Hite did not expressly disclose the reserved section, it would have been obvious to partition Hite's storage per Hill — which partitions a DASD into high‑access and low‑access areas to prevent "bottlenecking" when access requests outrun device capacity.

Why it failed (Joint Opinion Below, pp. 31–34):

  • No evidentiary basis that Hite's ads are "high access" data. Dr. Negus's testimony was held conclusory; the Board found no explanation why stored commercials would be high‑access (contrast Dr. Kesan's contrary testimony that broadcast data is accessed at a regular rate).
  • No shared problem. Hite "is unconcerned with the problem of bottlenecking purportedly solved by Hill's partitioning." Absent an articulated reason that a POSITA would have recognized the problem, there is no motivation to import Hill's solution.
  • Partitioning a single‑purpose store is purposeless. Hite's Optional Video Storage Device 456 stores only advertising data. There is no low‑access content to segregate, so partitioning yields no benefit.

Takeaway for a hypothetical re‑litigation: the crux of this patent is not the receiver, the server, or the CIDs — it is the "reserved … storage section" limitation. Hill addresses access-speed partitioning, not data-type reservation, and the Board correctly refused to stretch it. Any future §103 challenge must supply art that expressly dedicates storage by data type, not by access frequency.


5. Ground C — Hite + Hill + Picco (§103): rejected for the same reason

Because Ground C merely bolted Picco onto the failed Hite+Hill theory to reach the reserved‑section limitation, it failed with Ground B (Joint Opinion Below, pp. 33–34).


6. Claim-by-claim disposition and the added limitations

Claim Added limitation (as recited in the record) Theory / reference Board result
1 Independent system claim Hite anticipates; Hite + Picco obvious Unpatentable (§102 and §103)
2–3 Claim 3: "customer specific advertising data … recorded in raw form … subsequently processed or edited by a content filter according to preprogrammed user suitability criteria" Hite — analog commercials = raw form; "commercial processor in the home… appl[ies] the display rules for the stored, addressable ads" (7:24‑30); "viewer reaction codes" / preferences (4:52‑61) Unpatentable
4 (text not in the record located) Petitioner failed to prove obvious over Hite + Hill Survived
5–6 "analyzing advertising format scenarios" Hite — CID codes, display/context rules (Pet. 43; Ex. 1009 3:56‑58, 3:65‑4:1, 4:34‑40) Unpatentable
7 "wherein an advertiser places a selected advertising order which activates instant or time scheduled delivery … through interaction with the transaction server" (Ex. 1001, 46:62‑65) Hite — frequency‑indicator and sequencing codes set by the ad administrator/marketing organization (8:28‑35; 4:24‑32, 4:45‑51) Unpatentable
8 Instant/time‑scheduled transmission to a customer base that system monitoring indicates has available advertising space in its reserved section (46:66‑47:4) Hite (+ Picco for the monitoring facet) Unpatentable
17 (text not in the record located) Not proven over Hite + Picco, nor Hite + Hill Survived
23 Depends (indirectly) from claim 1 Hite + Picco Unpatentable

Open item flagged in the earlier section and still open: claims 9–16 and 18–22 were in neither the IPR nor the CBM challenge set, so there is no PTAB §103 record and no authoritative claim text for them. I cannot opine on their obviousness. If they depend from claim 1, the Hite + Picco rationale would probably carry them — but that is an inference, not a documented finding, and I state it as such.


7. Where a stronger or alternative §103 case sits (and its limits)

The record's own demonstratives and the family's cited‑art statements point to additional, un‑run combinations that would have strengthened the "reserved section" prong:

  • Hite + Hite (US 6,002,393) — same inventor, same technical problem, issued 1999‑12‑14 ("delivering targeted advertisements to consumers using direct commands"). Same‑inventor, same‑field art is a strong KSR combination candidate; the '393 patent's "direct commands" to present a predetermined advertisement maps well onto claim 7's advertiser‑order limitation.
  • Hite + Hendricks (US 6,463,585) — "Targeted advertisement using television delivery systems"; group‑assignment plans and alternate feeder channels. A POSITA addressing targeted ad delivery to set‑top terminals would naturally look to it; the combination's result (per‑group ad selection) is predictable.
  • Hite's own second preferred embodiment — "Appropriate storage is provided at the display site to store one or more of the commercials selected by matching the commercial's CID…" and the "Ad Queue." A tighter reading of Hite could support "reserved… just for" advertising data without needing Hill at all. The Board took this route when it construed the limitation and held Hite anticipated claims 1–3, 5–8, 23.

The caution is the same one that defeated Grounds B and C: none of these references teaches exclusive dedication of a storage section to advertising. That was Customedia's winning argument on rehearing (the "don't care where – store anything anywhere" framing, see C2240 petition), and it is the soft spot in every combination above.


8. Bottom line

  • Strong §103 case: claims 1–3, 5–8, 23 — Hite alone anticipates most of them, and Hite + Picco supplies the remote monitoring/control element with a well‑articulated, KSR‑compliant motivation (common field and objective; simple substitution of a known head‑end scheduler for local control; predictable result; design incentive already latent in Hite's downloadable "algorithm"). The Board so held.
  • Weak/inconclusive §103 case: claims 4 and 17 — the record lacks an express teaching of reserving storage capacity for a data type, and Hite + Hill fails because Hill solves a different problem (access bottlenecking), Hite's store holds only ads, and the expert testimony on "high access data" was conclusory.
  • Untested: claims 9–16 and 18–22 — no §103 record, no claim text; flag as open.

9. Record inconsistencies to reconcile (per the operating rule to flag contradictions)

  1. The CBM claim set. The earlier section states the CBM FWD held claims 1–8, 17, 23 ineligible under §101. The Federal Circuit's own recitation of the CBM judgment that I located reads "claims 1–6, 8, 17, and 23" (slip op.). This is a real discrepancy in the record as I found it. A plausible, unverified explanation is that claim 7 was statutorily disclaimed by Customedia during the CBM (claim 7 recites an advertiser placing an order "through interaction with the transaction server," i.e., a financial‑activity element — the PTAB Law Blog notes a post‑institution disclaimer in CBM2017‑00023). I could not confirm the disclaimer text, so treat the claim‑7 status as unresolved.
  2. §102 findings. The earlier section attributes "claims 1, 5, 7 unpatentable under §102" to the CBM. The Federal Circuit opinion describes the IPR as "finding claims 1 and 5 of the '090 patent unpatentable under 35 U.S.C. § 102," while the IPR FWD order itself states claims 1–3, 5–8, and 23 are unpatentable. The error appears to be in the earlier summary's attribution; the FWD order controls.

10. Practical caveat

This §103 analysis is largely academic to the patent's actual disposition: claims 1–6, 8, 17, 23 were held §101‑ineligible (affirmed, 951 F.3d 1359 (Fed. Cir. 2020); cert. denied, No. 20‑135), and the patent is recorded expired — fee related, adjusted expiration 2020‑02‑01. The §103 record matters only if (i) the family's continuation claims (e.g., US 9,053,494, US 9,053,494‑lineage) are re‑asserted, or (ii) the '090 claim set is re‑examined. In that event, the operative lesson from the PTAB record is: Hite + Picco for everything except the "reserved storage section" limitation, which no reference in this record squarely discloses.

Sources: IPR2017‑00454 FWD / Joint Opinion Below · Negus Declaration (Ex. 1008) · IPR2017‑00454 Institution Decision · Petitioner Demonstratives Ex. 1028‑36 · Hite US 5,774,170 · Picco US 6,029,045 · Fed. Cir. slip op., 951 F.3d 1359

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