US 11080758

Here is a concise summary of US patent 11080758:

US Patent 11080758 Summary

• Title: System and method for delivering targeted advertisements and/or providing natural language processing based on advertisements
• Assignee: VB Assets LLC
• Inventors: Tom Freeman, Mike Kennewick
• Filing Date: November 19, 2018
• Issue Date: August 3, 2021
• Abstract: The patent describes a system and method utilizing natural language models for delivering targeted advertisements and/or natural language processing based on advertisements. It involves providing an advertisement for a product or service, receiving a user's natural language utterance, interpreting that utterance based on the advertisement, and determining if any pronouns in the utterance refer to the product, service, or its provider.

Plain-Language Overview of Independent Claims:

• Independent Claim 1 (Method): This claim describes a computer-implemented method involving several steps:

  1. A natural language voice input (utterance) is fed into a speech recognition engine.
  2. Words and phrases are recognized from this voice input by the engine.
  3. A context for the voice input is determined based on these recognized words and phrases.
  4. A "purchase opportunity" (an advertisement or offering to buy) is selected based on this determined context.
  5. This selected purchase opportunity is delivered to a user's electronic device.
  6. The system tracks how the user interacts with this delivered purchase opportunity, specifically noting if the device completes a transaction related to it.
  7. A personalized profile for the user is created or updated based on this tracked interaction.
  8. Finally, this updated user profile is used to interpret any future natural language voice inputs from the user, which then helps in selecting subsequent purchase opportunities.

• Independent Claim 23 (System): This claim describes a system that includes one or more physical processors. These processors are specifically programmed with computer instructions to perform all the steps outlined in Independent Claim 1. Essentially, it covers the hardware and software configuration designed to execute the method described in Claim 1.

Litigation Status (as of April 26, 2026):
While the specific patent number US11080758 did not appear in the CAFC 2026 dockets searched, the Google Patents record for US11080758 indicates that the patent family is involved in litigation. This includes:

• A PTAB case, IPR2025-01240, which was filed but "Not Instituted - Procedural".
• A US case filed in the Delaware District Court (Case number 1:24-cv-00839).
• The first worldwide family litigation has been filed.