Defendant
2 cases as defendant.
Company overview. Viant Technology Inc. (NASDAQ: DSP) is a public advertising-technology company headquartered at 2722 Michelson Drive, Irvine, California. It was founded in 1999 as Interactive Media Holdings and renamed Viant Technology Inc. in January 2015; it completed an IPO on February 10, 2021. Co-founders Tim and Chris Vanderhook serve as CEO and COO. It is a standalone public company, not a subsidiary. Size is modest: roughly 380–470 full-time employees depending on the reporting date, FY2025 revenue of about $344 million, and a market capitalization in the roughly $700–880 million range in recent trading.
Products / services. Viant sells an enterprise, cloud-based demand-side platform (DSP) for programmatic advertising. Its core platform is Adelphic, which lets marketers and agencies plan, buy, and measure campaigns across connected TV, linear TV, desktop, mobile, in-game, streaming audio, and digital out-of-home inventory. Related offerings include ViantAI (an AI product suite), Household ID (a proprietary identity graph linking devices to US households), IRIS_ID (a content identifier for streaming video), the Viant Data Platform, Direct Access supply-path optimization, and advanced reporting/measurement tools. It is an operating company with real software revenue, not a licensor or shell.
Patent-litigation posture. Viant appears in the database only as a defendant (0 plaintiff cases, 2 defendant cases), which is consistent with an operating company being targeted rather than an active assertor. Both tracked matters are the same dispute, filed February 16, 2023 in the U.S. District Court for the District of Delaware before Judge Maryellen Noreika. Delaware—not the Eastern District of Texas—is the venue.
Notable case context. AlmondNet, Inc. and Intent IQ, LLC v. Viant Technology Inc. accuses Viant's advertising platform of infringing patents on profile-based ad targeting and targeted TV advertising based on online behavior (U.S. Patents 8,775,249; 7,861,260; 7,979,307; 11,564,015; 8,959,146). AlmondNet describes itself as an R&D and licensing entity and has filed similar suits against other ad-tech defendants, including Comcast/FreeWheel—characteristics of a licensing-focused (NPE-style) plaintiff. Viant has pushed back procedurally, filing inter partes review petitions against AlmondNet patents (e.g., IPR2025-00126, IPR2025-00129) and seeking to assert its own patents ('141 and '727) as counterclaims against the AlmondNet Group.
The AO 120 report lists US 8,775,249-B2 first among the patents in suit, along with US 7,861,260, US 7,979,307, and US 11,564,015. By stipulation and order dated Jan. 14, 2025, the '249, '307, and '015 patents were dropped; on Feb. 26, 2025, the court granted Viant's motion to stay pending IPR. Viant filed IPR2025-00126 against the '249 patent.
Patent infringement action asserting multiple patents, including the '198 patent, against Viant and Lockr. Recorded as closed on the aggregator docket post-pleading.