Lockr, Inc.

Lockr, Inc. (branded "lockr" or "Lockr by Viant"; also referenced as Lockr Corp.) is a small advertising-technology company founded in 2020 by Keith Petri. It was headquartered in New York, NY (some directory sources list Fort Lee, NJ). It raised roughly $2.5M across pre-seed/seed rounds from investors including Junction Venture Partners, Grit Capital Partners, and Mozilla Ventures. On March 3, 2025, Lockr was acquired by Viant Technology Inc. (NASDAQ: DSP) and now operates as a subsidiary; Petri continues as CEO. Public headcount estimates are very small (single digits to low tens) and no standalone revenue figure is publicly disclosed.

Products / services. Lockr sells first-party data infrastructure to publishers, advertisers, and retailers. Its offerings include AIM (Audience Integration Manager), a single-tag, server-to-server tool for deploying and managing identity, clean-room, CDP, and other data partners without direct integrations; lockrKeys, which lets Lockr hold the underlying data-partner contracts so publishers avoid bilateral agreements; Identity lockr, APIs for consented first-party data capture and authentication; and lockrMail, a consumer-facing email management service. It positions itself around consent management and post-cookie addressability rather than hardware.

Patent-litigation posture. Lockr is an operating company, not a patent owner-assertion entity. The tracked data shows 1 case as defendant and 0 as plaintiff. That single appearance is a defense against a third-party patent holder — the classic profile of an operating company being attacked rather than a PAE asserting acquisited patents.

Notable case. The only tracked matter is AlmondNet, Inc. et al. v. Viant Technology Inc. et al., in the U.S. District Court for the District of Delaware before Judge Maryellen Noreika, where Lockr is a co-defendant alongside its parent Viant. The venue is Delaware, not the Eastern District of Texas. Co-plaintiff AlmondNet is a well-known patent-assertion entity that has filed numerous advertising-targeting suits against ad-tech firms. The case reflects Lockr's identity/addressability technology being swept into AlmondNet's campaign against programmatic-advertising defendants; no merits holding is reflected in the data provided.