Invalidity dossier
US 7680694
Method and apparatus for a user to shop online in a three dimensional virtual reality setting
Current assignee: Liberty Peak Ventures LLC
Added 9/23/2026, 7:17:39 PM
Active provider: DeepSeek · deepseek-flash
Patent summary
Title, assignee, inventors, filing/issue dates, abstract, and a plain-language overview of the claims.
Patent Overview: US7680694B2
Title: Method and apparatus for a user to shop online in a three dimensional virtual reality setting
Patent number: US7680694B2 | Application: US10/800,413 | Publication (as application): US20070179867A1
Assignee (original): American Express Travel Related Services Co Inc | Current assignee listed: Liberty Peak Ventures LLC
Prior art date / filing date: 2004-03-11 | Publication/grant date: 2010-03-16 | Adjusted expiration: 2025-05-20 | Legal status: Expired – Fee Related (status stated as an assumption, not a legal conclusion)
Purpose (per the excerpt): Most shopping web pages are two dimensional and do not let a user have an actual shopping experience; the invention aims to provide a realistic three-dimensional virtual reality shopping experience, so a user can shop at a variety of stores without physically visiting them, view the store front and the inside of the store, and view a product in 3D before purchasing.
Plain-language scope (per the excerpt): In one described solution, a shopping server receives a request to view a shopping location containing at least one store and displays that location to the user's computer as a 3D interactive simulation view via a web browser, emulating a real-life shopping experience. The server obtains a request to enter one of the stores and displays the store website in the same browser; the store website has enhanced VR features. The server then receives a request to view at least one product, presented in a 3D interactive simulation view to emulate real-life product viewing. The excerpt describes a user system connecting over the Internet to a virtual reality shopping server, and mentions a merchant registration database of store information with imaging and virtual reality data, plus a clickstream database that semantically collects data identifying user actions in the virtual world.
Source: https://patents.google.com/patent/[US7680694](/patent/US7680694)/en
What the excerpt does not establish: It provides no claim language, so the actual patented scope cannot be determined from it. Figures are referenced (FIGS. 1–7) but not shown or detailed. The omitted text, the clickstream data's specified use, and the claims, specification details, and limitations are absent. No legal conclusions about validity, enforceability, or claim coverage are supported.
Generated 10/1/2026, 9:42:11 PM
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Litigation summary
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PTAB challenges
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Assignment history
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Prior art
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Obviousness
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Extensions
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Derivative works
Defensive disclosure: derivative variations of each claim designed to render future incremental improvements obvious or non-novel.