Company overview
Priceline.com Inc. (commonly "Priceline") is the US-facing online travel brand of Booking Holdings Inc. The business was founded by Jay S. Walker in 1996–97 in Stamford, Connecticut, launched its site in 1998, and went public in 1999. The corporate entity became "The Priceline Group Inc." in April 2014 and was renamed Booking Holdings Inc. in February 2018; Priceline.com is now a wholly owned subsidiary brand, headquartered with its parent in Norwalk, Connecticut. Booking Holdings is public (NASDAQ: BKNG, formerly PCLN) and, per its filings, reported roughly $26.9B in FY2025 revenue with about 24,300 employees; Priceline.com is not separately reported.
Products / services / operations
Priceline is an online travel agency. Its offerings include discounted hotel, flight, rental-car, cruise, vacation-package and activity reservations, plus affiliate programs, sold primarily through the "Name Your Own Price" bidding model and conventional booking. It sits alongside Booking Holdings' other brands: Booking.com, Agoda, KAYAK, Rentalcars.com and OpenTable.
Patent-litigation posture
This is an operating company defending against patent-assertion suits, not an NPE. Both tracked district-court cases name Priceline as defendant; the one "plaintiff" appearance is a defensive PTAB filing. There is no record of Priceline asserting patents offensively.
Notable cases
- Cronos Technologies, LLC v. Priceline.com, Inc. (D. Del., filed Sept. 4, 2013, C.A. 13-1541-LPS): NPE suit asserting U.S. Patent 5,664,110 on user-customizable remote ordering. Priceline was sued alongside Expedia and Travelocity. The court granted summary judgment of non-infringement (Aug. 2016), affirmed by the Federal Circuit (Aug. 17, 2017).
- Travelocity.com L.P. et al. v. Cronos Technologies, LLC (PTAB): Priceline joined Travelocity and Expedia in covered-business-method petitions (CBM2014-00082, CBM2015-00047) against the '110 patent; the Board declined to institute.
- InternetAd Systems, LLC v. Priceline.com Inc. (N.D. Tex.): Acacia Research subsidiary asserting interstitial-advertising patents; settled by license in August 2005.
Sources: Booking Holdings/Wikipedia; Booking Holdings 2018 press release; D. Del. opinions; Federal Circuit (2017); Acacia press release (2005).