Peters Chevrolet, Inc.

Company overview. Peters Chevrolet, Inc. is a privately held, family-owned automotive dealership headquartered at 4181 N US Highway 259 in Longview, Texas. The business traces to Goodwin Chevrolet, which owner/CEO Randy Peters took over in 1995; the Peters family has operated the dealership (trading as Peters Chevrolet Buick Chrysler Jeep Dodge Ram Fiat) for three generations, with roots back to 1971. It is not publicly traded and has no disclosed parent; public directory sources place its workforce at roughly 21–50 employees and revenue in the $5M–$10M range.

Products / services / operations. Peters Chevrolet is a multi-franchise new- and used-vehicle dealer selling Chevrolet, Buick, Chrysler, Jeep, Dodge, Ram, and Fiat vehicles, with sales, financing, parts, service, and commercial fleet offerings for the East Texas market. The group is also parent to Peters Elite Autosports and Peters Autosports, which handle vehicle customization. It is a classic operating company — its business is selling and servicing vehicles, not patents.

Patent-litigation posture. Peters Chevrolet appears in our database only as a defendant (1 case, 0 as plaintiff). The suit is Context Directions LLC v. Peters Chevrolet, Inc. (2:25-cv-00626), filed June 12, 2025, in the Eastern District of Texas before Judge Rodney Gilstrap — a plaintiff-friendly venue for patent cases. The plaintiff, Context Directions LLC, is a non-practicing entity controlled by Jeffrey M. Gross (per Unified Patents) that asserts U.S. Patent Nos. 9,807,564 and 10,142,791, which relate to context detection in mobile devices. The complaint accuses certain Ford and Toyota vehicles sold by the dealership — specifically their advanced driver-assistance sensor systems — of infringement.

Notable context. The case is one of a series of near-identical Context Directions suits filed in mid-2025 against Texas auto dealerships, including several Patterson Motors entities and Wagner Cadillac, with RPX noting the plaintiff's strategy of suing dealerships over sensor-equipped vehicles. Unified Patents has publicly characterized Context Directions as an NPE and has challenged the validity of the '791 patent through ex parte reexamination. Peters Chevrolet has no history of asserting patents itself.