Defendant
1 case as defendant.
New Cibo Vita LLC, commonly known as Cibo Vita, is a private company headquartered in Totowa, New Jersey. Founded in 2009 by Emre Imamoglu and Ahmet Celik, the company specializes in manufacturing health-conscious snack foods. In October 2023, private equity firm Citation Capital acquired a majority interest in Cibo Vita, though the original founders retained a significant ownership stake and continue to lead the company. While specific revenue figures are not publicly disclosed, Cibo Vita employs over 900 people across its New Jersey headquarters and three manufacturing facilities.
Cibo Vita is an operating company that produces and sells a wide variety of "better-for-you" snack products. The company began by creating private-label dried fruit and nut combinations for supermarkets. Its flagship brand, Nature's Garden, was launched in 2011 and now encompasses over 1,000 SKUs. Product lines include trail mixes, nuts and seeds, dried fruits, coated pretzels, and functional snacks such as probiotic-enhanced fruit snacks. The company also markets products under brands like BeHonest, which focuses on low-sugar chocolates.
The company’s patent litigation posture is that of an operating company defending its business. According to available data, New Cibo Vita has been a defendant in one tracked case and has not appeared as a plaintiff. This pattern is typical for a manufacturing company being targeted in a dispute, rather than an entity that primarily asserts patents. The single tracked case is an investigation before the International Trade Commission, a common venue for disputes involving imported goods, initiated by Promotion In Motion Inc., another company in the food industry.
The accused products are fruit snacks containing probiotics, as well as the method used to manufacture them.