Defendant
1 case as defendant.
Cibo Vita Inc. is a privately held manufacturer of health-focused snack foods, headquartered in Totowa, New Jersey. Co-founded in 2009 by Emre Imamoglu and Ahmet Celik, the company started by producing private-label dried fruit and nut combinations. In October 2023, the private equity firm Citation Capital acquired a majority interest in Cibo Vita, becoming its first outside shareholder. The company's founders retained a significant ownership stake. Cibo Vita employs over 900 people in its New Jersey facilities.
Cibo Vita's core business is the production and distribution of "better for you" snacks. The company's flagship brand, Nature's Garden, was launched in 2011 and features a wide array of products including nuts, seeds, dried fruits, trail mixes, and confectionery items. Cibo Vita offers over 1,000 SKUs, which are sold in various retail channels across the United States, including supermarkets, warehouse clubs, and convenience stores. The company also produces snacks under its BeHonest brand, which focuses on low-carb and low-sugar chocolates, and provides private-label manufacturing services. Cibo Vita emphasizes innovation in functional snacks, such as products containing probiotics with patented delivery systems.
As an operating company, Cibo Vita's patent litigation profile consists of defending its business. The company is currently a defendant in one tracked case at the International Trade Commission. This defensive posture is typical for a manufacturing company focused on producing and selling consumer goods.
The single tracked case is Promotion In Motion Inc v. New Cibo Vita LLC et al. Promotion in Motion (PIM Brands) is a competitor in the fruit snack market. While the specific patent claims in the ITC case are not detailed in the available information, the parties have been involved in other legal disputes concerning false advertising claims in federal court. Another recent legal matter involves a class-action lawsuit filed against New Cibo Vita, LLC, alleging false advertising related to the health claims of its "Probiotic Yoggies" products.
The accused products are fruit snacks containing probiotics, as well as the method used to manufacture them.