Context Directions LLC v. Huffines Chevrolet Lewisville, Inc.
open- Docket:
- 2:25-cv-00073
- Filed:
- 2025-01-24
Filed January 24, 2025. Asserts '564, '791, and '738. Defendants include multiple Huffines entities, and counterclaims were filed.
Defendant
1 case as defendant.
Company overview. Huffines Chevrolet Lewisville, Inc. is a private, family-owned Chevrolet dealership located at 1400 S. Stemmons Freeway (I-35E) in Lewisville, Texas. It is part of Huffines Auto Dealerships, the North Texas group founded in 1924 by J.L. Huffines Sr. in Denton and now run by third-generation dealer principal Ray Huffines; the group operates roughly ten dealerships across Lewisville, Plano, McKinney, and Corinth representing Chevrolet, Chrysler, Dodge, Jeep, Ram, Kia, Hyundai, Subaru, and Genesis (huffines.net; BBB). The Lewisville store itself dates to the 1950s per its BBB file. Third-party estimates of the dealership's size vary widely (roughly 40–200 employees), and no reliable public revenue figure exists; the parent group is generally cited at several hundred employees. It is not publicly traded.
Products / services / operations. The dealership sells new Chevrolet vehicles (Silverado, Colorado, Traverse, Tahoe, Suburban, Corvette, and others), used and certified pre-owned cars, and offers financing, leasing, and trade-in programs. It operates a service and parts department performing maintenance and repairs, plus a commercial/fleet sales division ("Huffines Commercial Sales") that supplies Silverado and medium-duty trucks to fleet customers with upfit and concierge support (huffineschevylewisville.com).
Patent-litigation posture. Huffines Chevrolet Lewisville is an operating company and appears purely as a defendant: 0 tracked cases as plaintiff, 1 as defendant. The sole tracked suit is Context Directions LLC v. Huffines Chevrolet Lewisville, Inc. et al. (2:25-cv-00073), filed January 24, 2025, in the Eastern District of Texas — a plaintiff-friendly venue where the case was assigned to Chief Judge Rodney Gilstrap.
Notable case and context. The plaintiff, Context Directions LLC, is a non-practicing entity controlled by Jeffrey M. Gross (per Unified Patents) that asserts a family of mobile-device "context detection" patents (U.S. Patent Nos. 9,807,564; 10,142,791; 11,057,738) largely against auto dealers, rental fleets, and connected-vehicle features; the Stanford NPE Litigation Database categorizes it as an "acquired patents" asserter. The Huffines case also named five affiliated Huffines entities, which answered with counterclaims. Context Directions has filed numerous similar E.D. Tex. suits against Texas dealerships, and Unified Patents has publicly challenged the validity of the asserted portfolio.
Filed January 24, 2025. Asserts '564, '791, and '738. Defendants include multiple Huffines entities, and counterclaims were filed.