Zugara, Inc.

Zugara, Inc. is a privately held American technology company headquartered in Los Angeles, California, founded in 2001. Initially established as an interactive marketing agency, the company shifted its focus to augmented reality (AR) and natural user interface (NUI) software development around 2008-2009. As of July 2024, Zugara reportedly has approximately 7 employees.

Zugara specializes in developing and licensing AR and computer vision software to solve user interaction and industry-specific problems, particularly within the AR ecosystem. Their core offerings include virtual dressing room technologies such as the "Webcam Social Shopper" (WSS) for web and kiosk applications, and "Virtual Style Sense" (VSS) for in-store retail, which enable users to virtually try on clothing and accessories. Zugara also creates custom AR/VR projects and has developed proprietary technologies including a gesture engine and facial recognition engine. Their client list has included major brands like Lands' End, PayPal, Mattel, Nestle, Toyota, and the U.S. Air Force.

Zugara is an active participant in patent litigation, demonstrating a posture as an inventor-backed entity asserting its intellectual property. The company has been involved in one tracked plaintiff case, Zugara, Inc. v. Jand, Inc., filed in the U.S. District Court for the Eastern District of Texas in February 2025, which recently concluded via a joint stipulation of dismissal with prejudice after a settlement over AR virtual try-on technology. The company has also filed other patent infringement lawsuits in the Eastern District of Texas against companies such as Grenion GmbH (dismissed without prejudice in January 2025), Chanel (July 2025), and Cisco (May 2025), focusing on AR and virtual try-on systems.

The company is also a defendant in one tracked case, IPR2025-01144, at the Patent Trial and Appeal Board (PTAB), where Perfect Corporation has initiated a challenge against one of Zugara's patents. This indicates that while Zugara actively asserts its AR/NUI patent portfolio, particularly U.S. Patent No. 10,482,517 B2 related to virtual try-on, its patents are also subject to validity challenges.