Rocket Media, LLC d/b/a Launch Labs

Rocket Media, LLC, operating as Launch Labs, is a privately held marketing technology (MarTech) and AI-driven data firm headquartered in Chapel Hill, North Carolina. The company was founded in 2020 and employs between 11 and 20 individuals, with an estimated annual revenue of approximately $1.7 million.

Launch Labs specializes in identifying anonymous website visitors and converting them into actionable leads without requiring them to fill out forms. Their primary offering is the "Ignite" platform, designed to enhance website traffic conversion, improve marketing ROI, and deliver personalized customer experiences through privacy-compliant identity resolution solutions. Launch Labs serves various industries, including automotive, home services, financial services, e-commerce, and digital agencies.

Based on available patent litigation data, Rocket Media, LLC d/b/a Launch Labs has been involved in one tracked case, appearing solely as a plaintiff. This activity is at the Patent Trial and Appeal Board (PTAB) of the USPTO, indicating a posture of challenging the validity of patents rather than defending against infringement claims in district court.

The company's notable tracked case is Rocket Media, LLC d/b/a Launch Labs v. Fullthrottle Technologies, LLC, initiated on November 12, 2024, at the PTAB. This inter partes review (IPR) proceeding challenges U.S. Patent No. 11,556,947, which is titled "Location Determination Using Anonymous Browser Data" and relates to product marketing using websites. The subject matter of this patent directly aligns with Launch Labs' core business of identifying anonymous website visitors for marketing purposes.