Nintendo of America Inc.

Nintendo of America Inc. (NOA) is the American division of Nintendo, founded on April 23, 1980. Headquartered in Redmond, Washington, USA, NOA is a wholly-owned subsidiary of Nintendo Co., Ltd., based in Kyoto, Japan. The parent company, Nintendo Co., Ltd., is publicly traded on the Tokyo Stock Exchange (TSE:7974), with ownership distributed among institutional and public investors. As of March 2025, Nintendo of America Inc. has approximately 1,446 permanent employees in its American operations. Nintendo Co., Ltd.'s global annual revenue was reported at $11.97 billion USD in 2023.

Nintendo of America Inc. serves as the operational headquarters for Nintendo in the Western Hemisphere, managing the manufacturing and marketing of hardware and software for its video game systems. Its product portfolio includes popular consoles such as the Nintendo Switch, Nintendo 3DS, 2DS, and Wii U, along with Amiibo figures and a vast library of video games. NOA is responsible for the distribution, sales, marketing, and customer support for iconic franchises like Mario, Donkey Kong, Metroid, Zelda, and Pokémon across the Americas.

Based on available patent litigation data, Nintendo of America Inc. operates as an operating company actively protecting its intellectual property. The company has appeared as a plaintiff in one tracked case and has no recorded appearances as a defendant. This posture indicates an focus on enforcing its patent rights and challenging patents that may affect its extensive product lines and operations, rather than being an entity that primarily asserts patents against others.

The sole tracked case involving Nintendo of America Inc. is Nintendo Co., Ltd. et al. v. Resonant Systems Inc., initiated on June 23, 2025, before the Patent Trial and Appeal Board (PTAB). This PTAB proceeding suggests Nintendo is challenging the validity of patents held by Resonant Systems Inc. In broader company news, Nintendo of America announced in October 2025 a new Mario character balloon debut in the 99th Macy's Thanksgiving Day Parade.