Fullthrottle Technologies, LLC

Fullthrottle Technologies, LLC, also known by its brand name fullthrottle.ai®, is a privately held advertising technology (AdTech) company. While some sources indicate a founding year of 1998 for a similarly named entity, the current operating company, fullthrottle.ai®, was founded in 2019 and is headquartered in Philadelphia, Pennsylvania. The company has approximately 201-500 employees and generates an estimated annual revenue in the $50M to $100M range. It has been recognized on the Inc. 5000 list for multiple consecutive years for its rapid growth.

Fullthrottle Technologies, LLC specializes in an AI-driven AdTech platform that helps marketers identify, activate, and measure high-intent audiences using first-party data, without relying on traditional third-party cookies. Its proprietary technology facilitates audience identification, omnichannel campaign automation (including video, display, SmartMail, audio, and social), and closed-loop attribution tied to real business outcomes. The company's offerings include its fullthrottle.ai® Platform for audience generation and SafeMatch® attribution, Automotive IMC™ (Integrated Marketing Cloud) for the automotive sector, and AudienceFlume API services. The company holds U.S. Patent No. 11,556,947, which protects its core technologies for transforming website visitor data into addressable households.

In terms of patent litigation, Fullthrottle Technologies, LLC is an active two-way litigant. The company has been involved in two tracked cases, appearing once as a plaintiff and once as a defendant. Both cases involve Rocket Media, LLC. Fullthrottle Technologies, LLC initiated a lawsuit against Rocket Media, LLC in the North Carolina Middle District Court on April 11, 2024. Subsequently, Rocket Media, LLC filed a petition against Fullthrottle Technologies, LLC with the Patent Trial and Appeal Board (PTAB) of the USPTO on November 12, 2024, likely challenging the validity of a patent asserted in the district court action.