BMW of North America, LLC

BMW of North America, LLC (BMW NA) is the American subsidiary of the German automotive manufacturer, Bayerische Motoren Werke AG (BMW AG). Established in 1975, its corporate headquarters are located in Woodcliff Lake, New Jersey. BMW NA serves as the import, sales, marketing, and financial services arm for BMW luxury vehicles, motorcycles, MINI, and Rolls-Royce Motor Cars across the United States, Mexico, Canada, and Latin America. While BMW Manufacturing Co., LLC, a separate entity within the BMW Group, produces X Series SUV models in South Carolina, BMW NA handles the distribution and related services for these and imported models. The company has an estimated annual revenue of approximately $3.1 billion and employs around 6,758 individuals.

As an operating company, BMW of North America, LLC's patent litigation posture is that of a defendant. The company has been involved in one tracked case as a defendant and zero as a plaintiff. This indicates it primarily defends against patent infringement claims rather than asserting its own patent portfolio.

The sole tracked case involving BMW of North America, LLC is Innovative Display Technologies LLC v. BMW of North America, LLC, filed on February 21, 2014. This case was brought in the U.S. District Court for the Eastern District of Texas, a venue frequently utilized by patent assertion entities. Beyond patent litigation, BMW of North America, LLC has faced other legal actions, including a 2020 settlement with the SEC over charges of disclosing inaccurate retail sales information to bond investors.