BE Smarter LLC

BE Smarter LLC is a privately held company based in Georgetown, Texas, registered in September 2022. The company, associated with James Guerra, develops and provides "Cell Phone-Free Devices and Equipment" under the brand name CellockED. They have a contract with Dallas ISD for these devices, which are designed to limit cell phone use, particularly at communal events and in educational settings.

The company is currently involved in a two-way patent litigation with Yondr Inc. BE Smarter LLC is primarily in a defensive litigation posture. Yondr, Inc. initiated a lawsuit against BE Smarter LLC and James Guerra in the U.S. District Court for the Western District of Texas on October 31, 2024, alleging patent infringement, trademark infringement, violations of the Lanham Act, trade libel, and unfair competition related to "systems and devices for limiting the use of cell phones". The Western District of Texas is known as a significant venue for patent litigation.

In response to Yondr's lawsuit, BE Smarter LLC, along with James Guerra, proactively challenged Yondr's U.S. Patent No. 9,819,788 by filing an inter partes review (IPR) petition with the Patent Trial and Appeal Board (PTAB) on May 6, 2025. This IPR, titled BE Smarter LLC et al. v. Yondr Inc., seeks to invalidate claims of Yondr's patent based on anticipation and obviousness, making BE Smarter LLC the plaintiff in this PTAB proceeding. The district court case, Yondr, Inc. v. Be Smarter, LLC et al., includes counterclaims from BE Smarter LLC asserting the invalidity of Yondr's patent.