tvScientific, Inc.

tvScientific, Inc.

tvScientific, Inc. is a private advertising technology company founded in 2020 with headquarters in Pasadena, California. As of early 2025, the company had 105 employees. A venture-backed startup, tvScientific has raised a total of $57.9 million through several funding rounds, including a $25.5 million Series B round in February 2025. Notable investors include Roku, NBCUniversal, Hearst Ventures, and Norwest Venture Partners.

tvScientific operates a performance advertising platform for connected TV (CTV). The company’s self-serve platform is designed to make CTV advertising accessible to performance-focused marketers by providing services similar to those found in search and social media advertising. Its technology offers campaign management, ad buying, measurement, and attribution, allowing clients to track return on ad spend (ROAS). The platform uses proprietary ID technology to measure ad exposure and outcomes and has been granted six patents related to identity, measurement, and AI-driven optimization.

As an operating company, tvScientific's patent litigation history consists of defending its business. According to the provided case data, the company has been a defendant in one patent lawsuit and has not initiated any as a plaintiff. This posture is typical of a technology company being targeted by a patent assertion entity.

The single tracked case is Intent IQ, LLC v. tvScientific, Inc., filed in the U.S. District Court for the District of Delaware in January 2026. The plaintiff, Intent IQ, is a technology company that also engages in significant patent licensing and litigation, having previously sued or secured licenses from major tech and media companies, including Amazon, Meta, Microsoft, and Roku. Intent IQ has asserted its patent portfolio, which it describes as foundational to the online advertising industry, in numerous lawsuits against ad-tech companies.