Zubie, Inc.

Zubie, Inc. is a privately held connected-vehicle services company founded in 2012. Headquartered in Bloomington, Minnesota, the company was acquired by TSD Mobility Solutions, a global software provider for rental car companies and dealerships, in October 2025. Zubie was originally formed as a joint venture between Best Buy and Open Air Equity Partners. The company employs between 11 and 50 people.

Zubie is an operating company that provides vehicle telematics solutions for commercial fleets, car rental operators, and automotive dealerships. Its main offerings consist of hardware devices—such as OBD-II plugins, asset trackers, and dash cams—and a cloud-based software platform. The service provides real-time GPS tracking, vehicle health diagnostics, driver performance monitoring, maintenance alerts, geofencing, and smoke detection. The platform is designed to help businesses manage vehicle assets, improve safety, and reduce operating costs.

The company’s patent litigation posture is that of an operating company defending itself against patent assertions. The provided database shows Zubie has been a defendant in one patent case and has not filed any cases as a plaintiff. This suit was filed in 2016 in the U.S. District Court for the Eastern District of Texas, a venue historically popular with patent plaintiffs.

The single tracked case, Orthosie Systems, LLC v. Zubie, Inc., involved a non-practicing entity (NPE). The plaintiff, Orthosie Systems, has sued numerous other telematics and fleet management companies over patents related to vehicle monitoring. Zubie’s involvement in this litigation is characteristic of technology companies in the telematics sector facing infringement claims from patent assertion entities.