Vuori, Inc.

Vuori, Inc. is a privately held American contemporary clothing brand founded in 2015 by Joe Kudla in Encinitas, California. Headquartered in Carlsbad, California, Vuori has rapidly grown to an estimated valuation of $5.5 billion as of November 2024, following an $825 million investment round. The company employs approximately 1,793 people as of 2025 and generates an estimated annual revenue of around $637.4 million, with some analysts estimating up to $1 billion. Founder Joe Kudla retains a significant ownership stake, with major institutional investors including SoftBank Vision Fund 2, General Atlantic, and Norwest Venture Partners.

Vuori specializes in athletic and athleisure apparel for men and women, inspired by the active coastal California lifestyle. Their product lines include a variety of items such as joggers, sweatpants, shorts, pants, jackets, vests, hoodies, sweatshirts, long sleeve tops, and accessories. The brand emphasizes performance, versatility, and a seamless transition from workouts to everyday life, with a commitment to sustainable practices and ethical manufacturing. Products are sold through their own branded stores, direct-to-consumer e-commerce, and strategic retail partners like Nordstrom and REI.

In terms of patent litigation, Vuori, Inc. exhibits the posture of an operating company defending against assertion suits. The company has been named as a defendant in one tracked case, with no instances as a plaintiff. This single case, Linfo IP, LLC v. Vuori, Inc., was filed in the U.S. District Court for the Western District of Texas, Waco Division, a venue known for a high volume of patent litigation.