VPR Brands

VPR Brands, LP is a publicly-traded technology and intellectual property holding company founded in 2009 and headquartered in Sunrise, Florida. Trading under the ticker VPRB, the company is small, reporting 11 employees and revenue of $3.62 million for the 2025 fiscal year. VPR Brands operates in the electronic cigarette and vaporizer industry, focusing on innovation and the monetization of its intellectual property portfolio.

The company designs, markets, and distributes vaporizers, e-liquids, and CBD products under several brand names, including ELF, HONEYSTICK, HELIUM, GOLD LINE, and KRAVE. Its products cater to both the nicotine and cannabis markets. A significant part of VPR Brands' business model involves licensing its patents and trademarks. The company holds key patents related to vaporizer technology, such as one for atomization products that activate through airflow rather than a manual switch.

VPR Brands' patent-litigation posture is that of an operating company actively enforcing its intellectual property, which sometimes results in it being named as a defendant in declaratory judgment actions. The single tracked case, Reynolds American Inc v. VPR Brands, reflects this. VPR is the defendant in this suit, which was filed in the Delaware District Court. This defensive posture in the tracked case is a direct result of the company's offensive licensing and enforcement strategy, where it actively pursues royalties from competitors.

The notable case involving VPR Brands is the 2026 suit brought by R.J. Reynolds Vapor Co., a unit of Reynolds American Inc. Reynolds is seeking a declaratory judgment that its Vuse brand e-cigarette products do not infringe VPR's patent on "auto-draw" vaporizer technology. According to Reynolds' court filings, the lawsuit was initiated after VPR Brands "explicitly threatened litigation" over the alleged infringement, highlighting VPR's strategy of actively enforcing its patent portfolio. The company has publicly announced its commitment to protecting its intellectual property through enforcement and licensing agreements.