Natals, Inc.

Natals, Inc., doing business as Ritual, is a Los Angeles–based dietary supplement company (HQ listed at 1370 N St Andrews Place, Los Angeles; previously Culver City) founded by Katerina Schneider in 2015–2016, with its first product launched in October 2016. It is privately held and venture-backed, having raised roughly $40–70 million across seed through Series B rounds (investors include Norwest Venture Partners, Founders Fund, Forerunner, and Upfront Ventures); reported totals vary by source. The Los Angeles Business Journal reported nearly 140 employees and revenue above $100 million with profitability; other sources put headcount near 120 (2024). Later third-party estimates of $250M+ gross revenue are not verified.

Operations. Ritual sells subscription dietary supplements, primarily direct-to-consumer, plus wholesale at retailers (Walmart, Target, Whole Foods) and one brick-and-mortar store in Venice, CA. Product lines include women's multivitamins (Essential for Women 18+, 50+), prenatal and postnatal vitamins, men's and kids' multivitamins, Synbiotic+ gut-health capsules, Essential Protein plant-based powders, and Magnesium+ powder. The distinguishing format is a "nested" capsule-in-capsule combining oil and solid nutrients. The company owns patents on dietary nutrient compositions (e.g., US 11,083,738; US 12,128,056/57) and the RITUAL / BODY RITUALS trademarks.

Litigation posture. Natals appears once in the tracked data, as a defendant — an operating company defending a patent suit, with zero plaintiff cases tracked. InnerCap Technologies, Inc. v. Natals, Inc. was filed 2026-07-08 in the U.S. District Court for the District of Delaware before Judge Jennifer L. Hall, a venue less associated with high-volume patent plaintiffs than the Eastern District of Texas. InnerCap (Tampa; founded 2003) develops multi-compartment capsule delivery systems and asserts US 7,670,612 ("Multi-phase, multi-compartment capsular delivery apparatus") against Ritual's capsule-in-capsule products.

Context. InnerCap filed a cluster of 2026 suits against retailers and brands (Walmart in D. Del.; Target in D. Minn.; Nouri Life in D. Del.), and its Walmart case is stayed pending the Natals and Nouri Life actions — a multi-defendant assertion pattern. Public dockets also show Natals/Ritual filing a declaratory-judgment action against InnerCap in the Central District of California (2:26-cv-05696, May 2026); that matter is not reflected in the tracked case list.