Alpha Modus Corp. v. H&M Hennes & Mauritz LP
Active- Docket:
- 2:25-cv-00868
- Filed:
- 2025-01-01
Alpha Modus Corp. filed a patent infringement suit against H&M Hennes & Mauritz LP. As of May 2026, this case appears to be active.
Defendant
1 case as defendant.
H&M Hennes & Mauritz LP is the U.S. arm of the global fashion retailer H & M Hennes & Mauritz AB. The parent company, commonly known as H&M, was founded in 1947 by Erling Persson and is headquartered in Stockholm, Sweden. H&M Group is a publicly traded company listed on the Nasdaq Stockholm exchange. The founding Persson family retains significant voting control through a dual-class share structure. Globally, the company operates over 4,200 stores and employs more than 100,000 people. For the 12 months ending in November 2025, Hennes & Mauritz reported global revenue of approximately $22.9 billion.
H&M is a major player in the "fast fashion" retail industry, offering apparel, accessories, footwear, and home goods. The company's business model focuses on providing fashion and quality at a low price. In addition to its flagship H&M brand, the parent group operates several other brands, including COS, &Other Stories, Monki, Weekday, and Arket. The company serves a worldwide market through its extensive network of physical stores and a strong e-commerce presence.
As a large operating company, H&M Hennes & Mauritz LP's patent litigation profile consists of defending against infringement claims. The company is listed as a defendant in one tracked case and has not been a plaintiff. This defensive posture is common for major retailers and technology implementers. The single case was filed in the U.S. District Court for the Eastern District of Texas, a venue frequently chosen by patent plaintiffs.
The case, Alpha Modus Corp. v. H&M Hennes & Mauritz LP, was filed on January 1, 2025. The plaintiff, Alpha Modus, Corp., develops and licenses data-driven technologies for in-store digital experiences, including AI-driven targeted marketing and smart inventory management. While Alpha Modus states it is a technology company with a sales pipeline, some sources describe it as a patent assertion entity. Alpha Modus has filed numerous infringement lawsuits against major retailers and technology companies, asserting a portfolio of patents related to in-store analytics, consumer tracking, and personalized advertising.
Alpha Modus Corp. filed a patent infringement suit against H&M Hennes & Mauritz LP. As of May 2026, this case appears to be active.