Guidepoint Systems, LLC

Guidepoint Systems, LLC

Guidepoint Systems, LLC is a privately held company that provides vehicle telematics solutions. Founded in 1999, the company is headquartered in Madison Heights, Michigan, and was acquired by MFSS Holdings, LLC, a minority-owned business, in 2021. Following the acquisition, Guidepoint established a new executive office in Toledo, Ohio. While recent, precise figures on employee count and revenue are not publicly available, a 2021 estimate listed 37 employees. The company is a division of GPSi, LLC.

Guidepoint Systems is an operating company that supplies vehicle-centric telematics hardware and Software-as-a-Service (SaaS) solutions. Its products and services cater to automotive original equipment manufacturers (OEMs), car dealerships, commercial fleet managers, and individual vehicle owners. The company's offerings include GPS tracking for stolen vehicle recovery, driver safety and convenience features, vehicle diagnostics, and fleet management services. Guidepoint operates 24/7 call centers in the U.S. and Mexico to support its services.

The company's patent litigation history consists of defending against patent assertions. As an operating company, Guidepoint has been a defendant in one tracked case and has not been a plaintiff. This defendant-only posture is typical for technology companies targeted by patent assertion entities. The single case was filed in the Eastern District of Texas, a venue historically favored by patent plaintiffs.

The tracked case is Orthosie Systems, LLC v. Guidepoint Systems, LLC, filed in 2016. The plaintiff, Orthosie Systems, LLC, has been identified as a non-practicing entity (NPE) that has sued numerous companies in the telematics and fleet management industry over patents related to vehicle monitoring. Other defendants sued by Orthosie in the same time frame included Lytx, Omnitracs, and Zonar Systems.