E*Trade

ETRADE, officially known as ETRADE Financial Corporation and now branded as ETRADE from Morgan Stanley, is an investment brokerage and electronic trading platform. Founded in 1982 in Palo Alto, California, it is currently a wholly-owned subsidiary of Morgan Stanley, which acquired the company in October 2020 for approximately $13 billion. ETRADE maintains its main operational hub in Arlington, Virginia, and has a corporate office in New York. As of April 2026, E*TRADE employs around 9,204 individuals, and its estimated annual revenue is approximately $2.9 billion, with self-directed client assets reaching $1.67 trillion by 2025.

The company provides a wide array of financial services, including commission-free online trading for U.S.-listed stocks, exchange-traded funds (ETFs), and options. ETRADE offers multiple trading platforms, such as ETRADE Web, Power ETRADE for advanced web and mobile trading, and Power ETRADE Pro for desktop users. Its offerings extend to mutual funds, futures, and bonds, with plans to introduce cryptocurrency trading in the first half of 2026. Beyond investing, E*TRADE provides banking services, including FDIC-insured checking and savings accounts, credit cards, and mortgage loans through Morgan Stanley Private Bank, National Association, and administers equity compensation plans for corporate clients.

Regarding patent litigation, ETRADE operates as a defendant in its single tracked case. The company is involved in "Sampo IP LLC v. ETrade," where it appears solely as a defendant, indicating a posture of defending against patent assertion entity (NPE) suits rather than asserting patents itself.

The most significant recent context for ETRADE is its acquisition by Morgan Stanley in 2020, which integrated ETRADE's digital brokerage services into Morgan Stanley's broader wealth management ecosystem. This strategic move aimed to combine ETRADE's established online trading platform with Morgan Stanley's institutional strength and diverse financial products. The ETRADE brand continues to operate as a distinct, self-directed business within Morgan Stanley.