Chiaro Technology Limited — trading as Elvie — is a UK women's-health ("femtech") company headquartered at 63-66 Hatton Garden, London. It was incorporated in England and Wales on 24 April 2013 by Tania Boler and Jawbone co-founder Alexander Asseily, and remained privately held, raising roughly $130–180M in venture capital from investors including Octopus Ventures, IPGL, BlackRock and Blume Equity. Companies House filings (via Pomanda) show turnover of about £77.8M and 243 employees for FY2022. PitchBook's last reported valuation was ~$241M. In March 2025 the company entered administration; its assets and the Elvie brand were acquired by San Francisco-based Willow Innovations, Inc.
Products/operations. Chiaro is an operating company that designs, manufactures and sells consumer medical devices. Core lines are the Elvie Trainer (app-connected pelvic-floor/Kegel exerciser), wearable in-bra breast pumps (Elvie Pump, Elvie Stride, Stride 2 — the Pump and Stride 2 hold FDA 510(k) clearances), milk-collection accessories (Catch, Curve) and the Elvie Rise smart bouncer/bassinet. Distribution is direct-to-consumer via elvie.com plus major retailers (Target, Walmart, Amazon, Costco, Best Buy).
Litigation posture. The tracked data shows one appearance, as defendant/patent owner (0 as plaintiff), consistent with an operating company defending its product patents rather than an NPE. The dispute is against Chinese competitor Shenzhen Root Technology Co., Ltd., whose affiliated brands include Momcozy. Chiaro has separately asserted breast-pump patents against those entities as counterclaimant in Shenzhen Root Technology Co., Ltd. v. Chiaro Technology, Ltd., No. 2:23-cv-00631 (W.D. Wash.) — not an Eastern District of Texas case; the one EDTX matter in this space was Willow's 2023 infringement suit against Elvie in Marshall.
Notable case. The tracked PTAB proceeding is Shenzhen Root Technology Co., Ltd. v. Chiaro Technology Ltd., filed 14 August 2024 (IPR2024-01296, instituted), challenging U.S. Patent 11,413,380, "Breast Pump System." Related petitions include IPR2024-00953 (institution denied) and IPR2025-00554 on the '454 patent, which is now captioned against Willow Blossom Holdco Limited, a wholly owned Willow Innovations subsidiary and successor owner of the Chiaro patent family.