Brook & Whittle Ltd.

Brook & Whittle Ltd. (also referred to as Brook + Whittle) is a North American manufacturer of premium label and packaging solutions, founded in 1995. Headquartered in Guilford, Connecticut, the company is privately held and was acquired by Genstar Capital from TruArc Partners in November 2021. Brook & Whittle operates numerous production facilities across the United States. As of December 2024, the company had approximately 1,795 employees, with some sources indicating around 1,800 employees as of 2023 and 2024. Its estimated annual revenue is approximately $419 million.

Brook & Whittle specializes in manufacturing pressure-sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels. Their product offerings include extended content labels (ECLs) and flexible packaging such as stand-up pouches, packets, and sachets for various industries including food, personal care, beverage, and household products. The company emphasizes sustainable packaging solutions and offers services like flexography, digital printing, and color management. Brook & Whittle has grown through a series of acquisitions, including Stouse, PouchIt, and Digital Label Solutions, to expand its capabilities and geographic footprint.

Brook & Whittle exhibits an active patent litigation posture as an operating company. The company has been involved in 3 tracked cases, appearing twice as a plaintiff and once as a defendant. Its plaintiff cases, Brook & Whittle Ltd. v. Avery Dennison Corporation and Brook & Whittle Ltd. v. CCL Industries, Inc., were filed in the patent-heavy venue of the Eastern District of Texas and the District of Delaware, respectively, suggesting an assertive approach to protecting its intellectual property. The defendant case, CCL Industries, Inc. v. Brook & Whittle Ltd., before the Patent Trial and Appeal Board (PTAB), indicates it is also defending its patents against challenges.

Notable cases include Brook & Whittle Ltd. v. Avery Dennison Corporation (2024-11-20, Texas Eastern District Court) and Brook & Whittle Ltd. v. CCL Industries, Inc. (2024-10-15, Delaware District Court), where Brook & Whittle is the plaintiff. The defensive PTAB proceeding, CCL Industries, Inc. v. Brook & Whittle Ltd. (2025-01-10), involves a challenge to one of its patents by a company that Brook & Whittle has also sued as a plaintiff. In September 2022, Brook + Whittle launched GreenLabel™ BlockOut, a patent-pending recyclable light-blocking shrink sleeve, which highlights their focus on sustainable packaging innovation and likely reflects the technology areas involved in their patent disputes.