Bath & Body Works Direct, Inc. is a subsidiary of Bath & Body Works, Inc., an American specialty retailer headquartered in Columbus, Ohio. Bath & Body Works, Inc. was founded in 1990 as part of The Limited, Inc., and became an independent publicly traded company (NYSE: BBWI) in August 2021 following the spin-off of Victoria's Secret. As of January 31, 2026, the company reported approximately 60,735 employees and a trailing 12-month revenue of $7.29 billion. Its market capitalization was around $3.57 billion as of May 26, 2026.
The company operates as a global leader in personal care and home fragrance, offering a wide array of products under brands like Bath & Body Works, C.O. Bigelow, and White Barn. Its major product lines include fine fragrance mists, body creams, lotions, body washes, hand soaps, sanitizers, 3-wick candles, and Wallflowers home fragrance diffusers. Bath & Body Works sells its products through over 1,900 company-operated stores in the U.S. and Canada, more than 500 international franchised locations, and an online storefront.
In terms of patent litigation, Bath & Body Works Direct, Inc. maintains a posture of an operating company defending against infringement claims. The company has been named as a defendant in one tracked case and has not initiated any plaintiff cases. The sole tracked litigation, Symbology Innovations, LLC v. Bath & Body Works Direct, Inc., filed in 2016 in the Florida Middle District Court, indicates a defensive role against a non-practicing entity (NPE).