ASICS Digital, Inc.

Company overview. ASICS Digital, Inc. is the Boston-based digital arm of ASICS Corporation, the Japanese athletic footwear and apparel maker (Tokyo-listed, ticker 7936). The entity traces back to FitnessKeeper, Inc., the developer of the GPS running app Runkeeper, founded in 2008 by Jason Jacobs and Joe Bondi; ASICS acquired FitnessKeeper in February 2016 for a reported $85 million and stood up its "Global Digital" division in October 2016, which became ASICS Digital. Headquarters are in Boston, Massachusetts (125 Summer Street / 1 Winthrop Square). It is a privately held subsidiary of ASICS Corporation, not separately traded. Third-party data aggregator Tracxn lists roughly 166 employees as of December 2022; ASICS does not break out the subsidiary's headcount or revenue, so those figures are unverified.

Products / services / operations. ASICS Digital is an operating software and digital-commerce unit, not a patent-holding shell. Its work includes continued development of the ASICS Runkeeper app (GPS activity tracking, training plans, virtual races, the paid Runkeeper Go tier) and the ASICS Studio app, plus global e-commerce platform development, consumer accounts (OneASICS), and digital marketing for the ASICS brand.

Patent-litigation posture. The tracked data shows exactly one case: one appearance as a defendant and none as plaintiff. This is the classic profile of an operating company defending a patent suit rather than an entity asserting patents.

Notable cases / context. The single matter is Honeyman Cipher Solutions LLC v. ASICS Digital, Inc., filed in the Western District of Texas (case 1:20-cv-00402, April 2020). Honeyman Cipher is characterized by Unified Patents as a "well-known NPE" associated with Brad Liddle; it asserted U.S. Patent 5,991,399, directed to secure distribution of a private key, a patent previously litigated by Plano Encryption Technologies and later challenged in IPR2020-00213 (which settled in March 2020). The April 2020 campaign targeted ASICS Digital alongside Adidas, Evernote, PayPal, Asana, and Slack, with infringement allegations focused on app registration and distribution through Apple's iTunes Connect and Google's Android Developer Console. The complaint landed in the plaintiff-friendly Western District of Texas—the same week as a related Adidas suit—not the Eastern District of Texas.