Jacob Rosenbaum

Specialty / focus areas. Jacob R. Rosenbaum is an IP litigator whose tracked practice is plaintiff-side (1 of 1 appearance) and brand-centric. His work centers on trademark infringement, trade dress, unfair competition, copyright, and rights-of-publicity disputes, with patent work concentrated in design patents and related product-enforcement matters rather than high-tech standards or pharma. His docket reflects consumer-product clients such as Monster Energy, BlenderBottle (Trove Brands), and D.P.I. Labs. Web-verifiable work includes a design patent enforcement suit, Trove Brands, LLC v. TRRS Magnate LLC (E.D. Cal.), where he appeared as plaintiff's counsel on BlenderBottle shaker-bottle design patents.

Side / firm context. He has worked both sides of the "v." (enforcing Monster's marks and defending Monster against a $100M+ trade dress suit), but the tracked case data and his public portfolio skew toward plaintiff-side enforcement for established brand owners — not NPE/PAE monetization. He is a partner at Knobbe, Martens, Olson & Bear LLP in Irvine, and public records indicate he has spent his entire career there since his 2016 California admission; no prior firm is disclosed in reliable sources.

Notable matters. Firm-published representative work includes: Monster Energy v. BeastUp LLC (E.D. Cal., bench-trial permanent injunction); VPX v. Monster Energy/Reign (S.D. Fla., defense win in a 127-page post-trial opinion against ~$100M trade dress claims); the Integrated Supply Network litigation (C.D. Cal., ultimately $10.4M disgorgement award for Monster); D.P.I. Labs v. DeSmet (C.D. Cal., settled); and a 2025 TTAB opposition win for BW Essentials (TROOMY marks). These were team matters alongside senior partners, and I found no individual verdict or Federal Circuit decision naming him as lead counsel.

PTAB / IPR and credentials. There is no evidence he appears regularly in IPR/PGR proceedings; his extensive Board practice is before the TTAB, not the PTAB, though he co-authors Federal Circuit/PTAB case-law updates for the firm. Education: UC Davis School of Law (J.D., 2016); Boston University (B.A. English, 2013, cum laude). California bar (2016), plus Ninth Circuit and several California district courts, D. Colo., and W.D. Mich.