Seth Weston Bruneel

Seth Weston Bruneel is a patent litigation attorney at Mayer Brown, focusing his practice on high-technology disputes involving mobile phones, tablets, laptops, televisions, display screens, wireless charging, augmented and virtual reality, and smart home devices. He draws upon prior experience in drafting and prosecuting patent applications to advise clients on complex technical and legal issues. His case experience includes technologies such as LCD and OLED display panels, thin-film transistor (TFT) structures, touch display panels, and smart device technologies.

Bruneel primarily represents patent owners and complainants in asserting their intellectual property rights, as evidenced by his tracked plaintiff-side appearance in LG Display Co., Ltd. v. Tianma Microelectronics Co., Ltd. et al.. He was also part of the Mayer Brown team that secured a $111.7 million jury verdict for Maxell Ltd. against Samsung for willful patent infringement related to smart device technologies. Additionally, his experience includes representing complainants in International Trade Commission (ITC) investigations concerning smart home and Internet of Things (IoT) technologies, as well as successfully representing respondents in other ITC matters.

A notable case, LG Display Co., Ltd. v. Tianma Microelectronics Co., Ltd. et al., which recently settled, involved patent infringement allegations concerning LCD and OLED display technologies. In that dispute, Tianma had initiated inter partes review (IPR) proceedings against LG Display's patents, which were later dismissed by the USPTO Director due to the petitioner's ineligibility as a foreign sovereign real party in interest. Bruneel advises clients in matters before U.S. district courts, the USPTO, and the ITC.

He earned his J.D., cum laude, from the University of Richmond, T.C. Williams School of Law, where he served as Managing Editor and Technical Editor of the Journal of Law and Technology. He holds a B.S. from Brigham Young University. Bruneel is admitted to practice in the District of Columbia and Virginia, and before the U.S. Patent and Trademark Office.